| Through the study of the modern Chinese medicine journals of advertising, the system of all kinds of ads for the analysis and research, to explore the changes in modern medicine in modern times.Study on the advertisement of modern TCM periodicals,data comes from Modern Traditional Chinese medicine journal compilation and Dacheng paper. Using the historical literature research method and the comparison research method, Based on the comparison of the ancient Chinese traditional Chinese medicine advertisements, the advertising of modern Chinese medicine journals was analyzed and analyzed.The study of ancient Chinese advertising can be found in the ancient Chinese advertising as a local advertising representative, our unique national style, permeated with rich knowledge, interest and artistic; China’s advertising development has continuity and at the same time by the dual constraints of the political and economic. Therefore, the advertising is reflected in the social productive forces level and social economic development scale.The modern Chinese Journal of advertising for the public service advertizing, drug advertising, advertising books, recruitment advertising, doctors advertising, medicine advertising, list advertising seven class division, through the analysis and study of various types of advertising, to explore the TCM mode of education, practice, treatment methods and the concept of value, mode of transmission in the modern times of change. |
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