| In modern society, people are attaching more and more importance to their individual health. They are paying high attention to their living and health quality, and therefore attaching more and more importance to social medical service. Consequently, the services provided by medical workers are attracting more and more concerns. However, the quality and standards of medical service are quite unsatisfactory, which leads to the tension and conflicts between medical workers and patients. At present, the new concept of patient-orientated and personalized medical service has come into being gradually, which has created new perspectives and new approaches to improve medical service and mitigate the tense relations between medical workers and patients. The patient-orientated and personalized medical service is therefore the common understanding and contemporary requirement to improve the service of medical systems and mitigate the increasingly tense relation between medical workers and patients. Hence, the personalized medical service is a theoretical and practical subject, which is worthy of in-depth research and exploration. This new subject is of important theoretical significance and practical value to improve medical service and mitigate the tense relations between medical workers and patients.The paper employs the reference to documents and archives and questionnaire as the researching methods and approaches. It starts with personalized medical service and explores the measures to ease the tension between medical workers and patients, in the hope of make up the short boards in academic field, as well as provide theoretical support and practical methods for medical system to perform personalized medical service in a better way. Undoubtedly, personalized medical service is the new concept to build a harmonious relationship of medical workers and patients, which is a new subject of current theoretical research in academic fields, a new approach to exploring in the practice of medical service, and a new application of Marxist fundamental principle of “putting people first†in such social problems as the relation of medical workers and patients, which is the innovation and academic value of this paper.The paper is aiming at the increasingly tense and grim relation between medical workers and patients. Guided by such relevant theories as humanitarian, medical ethnics, personalized management, etc. The paper expounds firstly some basic definitions, such as the relation between medical workers and patients and the model of it. The paper also analyses the contents and features of personalized medical service, the purpose, support and guarantee of personalized medical service, as well the status and role in the relation between medical workers and patients.Secondly, the paper relates the purpose of personalized medical service and comes up with a new idea of personalized medical service-to put the patient first, namely, taking right-safeguarding of patients as code, taking feeling-protection of patients as foundation, taking patients’ convenience as priority, and taking comfortable environment as support. It also relates the such theories as humanitarian care, medical ethics and personalized management.Thirdly, through questionnaire and research on status quo of the relation between medical workers and patients, the paper analyses the main reflections and reasons, as well as such negative effects resulted from them as the absence of humanitarian care, the trust crises between medical workers and patients, and disputes form medical services.Finally, directed by the conception of personalized service, the paper explores the measures and ways of personalized medical service to cope with the complicated conflicts between medical workers and patients in terms of hospitals, medical workers, patients and government. To be specific, hospitals are supposed to enhance the construction of medical ethics and conducts of personalized medical service, create communication, supervision and evaluation mechanism between medical workers and patients, and build management database of personalized medical service. Medical workers should focus on personalized medical service, abide by profession ethnics, self-regulate their words and behaviors, be responsible for the patients and put themselves at the same status as the patients. Government should promote overall education of personal service, which puts people first, strengthen medical support system and hospital management construction, perfect the inspiring mechanism of personalized medical service, introduce in a scientific manner the third party to the dispute settlement mechanism, regulate the direction of media and public opinions, and so on.Generally speaking, the aim of this paper id to use the personalized medical service to solve the increasingly tense relation of between medical workers and patients, which will provide support for the innovative theoretical exploration of medical service pattern and the personalized medical service of medical system. It will also promote the realization of the new normal status of personalized service and the new conception of personalized medical service. |