Influence Of Western Consumerism Concept Of Contemporary Youth Consumption

With the frequent exchanges between China and the world, the Western cultural trends of our people, especially the youth ideas, survival methods produced a strong or weak influence or impact, not only China’s political, economic, cultural, social attitudes, etc. have undergone significant changes, people’s consumption concept has quietly changed. Consumerism as a Western capitalist ideology, it is widely penetration and spread worldwide, the same for our people, especially the contemporary youth had a significant impact and influence, resulting in part of the group appeared to consume for the purpose of life values, and thus triggered a series of adverse consumer behavior, not only to themselves and their families a heavy financial burden, but also affect the formation of the correct outlook on life and values. In this paper, theoretical analysis and research methods, from consumer culture theory, based on the status quo of contemporary youth consumption in Western consumerism affect specific description, the system analyzes the negative impact of Western consumerism of contemporary youth the reason, revealing all sorts of harm to Western consumerism ideas put forward to overcome the negative impact of such measures and methods to guide contemporary youth to establish a scientific, green, sustainable consumption values.This paper consists of four parts. The first part introduces western consumerism from a theoretical point of view, analyze the reasons for the rise of consumerism, revealing the ideological foundation of consumerism generated essence and characteristics of the social basis of analysis of consumerism and to analyze how Western consumerism in contemporary Chinese society transmission, and its impact on Chinese society’s; The second part is mainly based on the results of the survey, from four levels of consumption, consumption structure and consumption concept, consumer psychology, consumer, analyzes the status of China’s contemporary youth under the impact of Western consumerism and Features; The third part from a subjective and objective discusses the two main aspects of contemporary Western consumerism can affect young people’s consumption concept of reason and its hazards; In the fourth part focuses on the context of the impact of Western consumerism, and how consumer values education (four educational objectives, principles and methods, school education, social education, family education and self-education of contemporary youth, etc.), to strengthen guiding concept for contemporary youth consumption.