Research Of Feng’s New Year Film In The Context Of Mass Culture

In the1990s, the transformation of economic system and the impact of the foreignfilm market, our country the film is also facing system transformation, seize, FengXiaogang launched in1997the first New Year film "The Dream Factory", opened theChinese New Year movie market, after the launch of the number of films in the annualNew Year file also have high box office, his New Year movie now has a brand effect.Von the success of the New Year movie is various, but the most important thing isthat his seize the development of popular culture. he complied with the tide of popularculture, his film and the audience expectation and positioning to mass culture, filmcontents and style by mass appeal.Horizon, based on the mass culture of his New Year movie, firstly von New Yearmovie produced by mass culture environment, his New Year movie trajectories, emphasison von New Year film production of mass culture, from the perspectives of civilians andfeng humor, von New Year movie commercial, audience psychology, communicationfunction and so on Angle analysis, finally, von New Year film were discussed.