Business Strategy Study Based On BZK Cultural Center

In the current, BZK Cultural Center is the largest technological and cultural exhibitions bases in some province, with a total construction area of112,000square meters of hall space, including Provincial Museum, the Provincial Science and Technology Museum, the Provincial Professional Technology Museum these three expertise halls. As the government to deepen reform, who decided to transform gradually the operation method from maintaining the original financial earmarked to "enterprise development and market operations." This thesis takes BZK cultural center for the case to sort through and analyze its internal and external environment, and then to develop a suitable development of the company’s business strategy.Papers applying theoretical knowledge and methods of strategic management, marketing, etc., using PEST analysis tools, systematically analyzed the industry macro environment in which political, economic, technological, social four areas. On this basis, it uses of SWOT analysis tool based on the BZK Cultural Center research, analyzed the internal strengths and weaknesses of the center, as well as external opportunities and threats. It also proposed strategic choice and targeting of BZK cultural center, and making a clear central resources and aggregation course of action.BZK cultural center management projects were analyzed in the thesis, combining with customer traffic growth trends to identify hall business orientation. Approved a detailed analysis of the operating costs and economic evaluation after three pavilions combined operations; Finally, strategies to improve profitability, build first-class brand, enhance customer satisfaction and building talent pool in four areas, build the entire business strategy of BZK cultural center.