The Advertising System Design Research Of Xi’an Cultural Building

Function of culture construction in recent years advertising system status rising,the role of the advertising system space conductor is more and more heavy, how tomake this space conductor in the image and function can meet the demand of thedevelopment of the contemporary cultural construction, shorten because of rapiddevelopment in some of the detail design and construction planning cultural buildingsare not synchronous, break the construction and guide depending on the condition ofunbalanced development, is the main direction of this thesis research.This article mainly on xi ’an region’s cultural construction guide depending onthe system as the research object, the major cultural buildings in xi ’an area,depending on the system of cultural buildings and building area for research. Surveypractice method, literature material method, case analysis and research onmultidisciplinary method to the wild goose pagoda in xi ’an region culture area,datang west city culture construction area, the small wild goose pagoda culturecomplex, shanxi history museum, library of shanxi province and xi ’an library cultureconstruction guide system of field investigation, the survey data and dataanalysis.Through the application of special symbols on history, folk elementsapplication and use of the local color to create unique advertising style in xi ’an region.Adhering to the history is the spirit of the world. Xi ’an area’s thousands of years ofhistory culture and the regional characteristic of the local folk culture conveyedthrough the way of advertising, it’s good to cater to the style and content of thecultural buildings in xi ’an region. Cultural buildings in xi ’an region althoughadvertising design in expressing the regional characteristics of this aspect is still good,but the implicit expression and regional culture and foreign culture fusion is notenough. But this part is also one of the key points of cultural construction in buildingself-image, so in the process of its future development is also should pay attention tothe development of these two aspects.Advertising design needs to pay attention to not only the expression of its culture,the most important is its functionality. Culture building in xi ’an area historicalcultural expression of these advantages hides some of the common faults. The most prominent is to express the problems existing in the interact with environmentalinformation. Advertising design as a kind of universal public information form ofcommunication, it needs to consider the information receiver’s understanding degree,and the actual practical effect. Advertising system design in xi ’an culture buildingenvironmental information expression of questions in the design process should payattention to improve the quality of the environment information, control the amount ofinformation, pay attention to information consistency and sense of space, realizeexpression form of diversification. Make full use of new technology, the developmentand utilization of electronic media, advertising design more humanized. In theglobalization today, as general design transcends national borders, culture, race, class,such as limit, becomes the visual language of mankind. General advertising design isa sign of progress of human civilization, but is too idealistic. In the future on the roadof development, new problem in the development of advertising design is how tobetter implement advertising generalization.Advertising design should mix together with city, building itself, making it not tobecome a kind of isolated even abrupt design. Advertising system is the most popularlanguage, invisible service, and it is also one of the service level of urban judgingcriteria. Thus it should be pushed forward and be perfect in order to reveal the specialXi’an city characteristics.