The Research Of Chinese Characters Graphics In Logo Design

After normalized evaluation, the Chinese characters has already been quite different from the beginning of created, nowadays, people pay more attention to the application value about easy to reading and writing, but ignore the Characteristics of pictographic. As a visual performance, beautify the font is as important as beautify the meaning of Chinese characters to Logo design, the features of the Chinese characters are the unification of the characters and the meaning. From the characters of the Chinese characters as the breakthrough point, this paper puts forward the necessity of Chinese character graphic reconstruction in modern logo design.And strongly advocated the combination of Chinese native culture and modern design concept,mining the characters of the communication and graphics information of the characters itself,truly have lasting competitiveness and national uniqueness of Chinese logo.This paper is a total of six chapters for detailed discussion. The first chapter is the introduction, under the background of the promotion of China’s international status, the design of Chinese characters elements has gradually been attached importance by designers.; for the rich expressive characters design to review the origin of the Chinese character ’s characteristic, how to combine with modern visual aesthetic based on the remodeling of the original Chinese characters in the graphic design is the problem that Chinese logo design need to solve; in order to carry forward the Chinese traditional culture and make the world has a deeper understanding of Chinese character art.The second chapter, the calligraphy and painting homology- Chinese characters graphical source. To understand the Chinese character graphic must to comb the history origin of Chinese characters, in search of the source of the Chinese character graphic; to understand the expression of Chinese pictographic thinking at the beginning of the word which can provide theory support for the graphical design of Chinese characters; To understand the way of creating the Chinese pictographic and the expression of the Chinese pictographic graphical’ s feature like representational, imaginal and abstract which can provide a lot of creative resources for the modern symbol characters graphical design.The third chapter, the calligraphy and painting separation- from visualization to symbolic shift of Chinese characters form. Summarized the tendency of changes in the development of the Chinese characters form, respectively, the stroke’s changing from curve to linear and the body’s structurally changing from pictographic to square, the Chinese characters were gradually transformed the graphical to the concise symbolic. Because the intervention of western cultureduring the period of the republic of China, the art words which was influenced by the Western design thought was tend to appear the feature more rigorous and mechanization. Although it strengthened the applicability of Chinese characters’ s information dissemination, but it also made it lack of the traditional artistic gradually.The fourth chapter about the application of Chinese character in logo design trends.Through the list of the world’s best-known logos innovation as the cases, summarizes various enterprises in the form of innovation by following era lead and direction, understand the sign development trend form,from the concrete and abstract, from pure graphical text. the direction also affects the change of China’s corporate logo image; The most frequently used by analyzing the contrast table sound writing design limitations and ideographic forms of diversification, to illustrate the necessity of Chinese characters graphical remodeling in logo design and value.The fifth chapter is graphical reshaping exploration in logo design.On the basis of summarizing the proposed should draw lessons from the ancient people make the starting point of thinking for modern Chinese character logo design thinking; And then put forward on how to pictographic Chinese characters has shed pictographic features art processing methods; To continue proposed according to the theory of traditional and modern techniques combined with graphical logo design expression; Finally it comes to the graphical design of Chinese characters to reshape thinking, a special mention about how to achieve traditional and modern as the perfect combination in terms of Chinese characters in our neighbouring country Japan.we focus on innovation and the level with designers in education to enhance the sense of national pride,and achieve the really Chinese symbol of vitality.The sixth chapter is the practical part of the design.. The practice of logo design is based on the method and theory of the preceding.. From the figurative, imagery and abstract form of thinking of the Chinese characters graphics processing, we hope to enrich the expression of modern logo design played a guiding role.