Investigation And Research Group Viewing Behavior Of College Students In Chongqing Region

With the rapid development of the domestic film market in recent years, both in terms of Chinese cinema box office movies, viewing trips and movie production, etc. have achieved satisfactory results. Especially since the "Twelfth Five-Year Plan", Chinese cultural industry has enhanced as a strategic height for the first time, and a series of favorable policies has issued to support the development of the film. And college students, as one of our special group, in the future, are not only the builders of our economy, but also the main force of China to promote the development of Chinese film and watch the movie, in large they represents the aspirations of young people, with their unique vision, of watching Chinese movies, and the enthusiasm of rational thinking of domestic film, whether they care about the movie directly affect the degree of development of China’s film industry.Between October 2014 to December, The study Based on researching 500 enrolled in the school of college students whom from the below 8 universities:the Southwest University, Chongqing University, Chongqing University of Posts and Telecommunications, Sichuan International Studies University, Chongqing Normal University, Chongqing aerospace vocational and technical college, chongqing electronic engineering vocational college, the youth vocational and technical college, mainly from viewing frequency, viewing motives, viewing mode, viewing the contents of the four dimensions, is to understand the viewing habits of college students in Chongqing.The survey found that the college students have a high point of loving the film generally, even in today’s diverse entertainment, cinema is still favored by the large number of college students, and to become an important form of entertainment of them; Overall, the total of film watching of college students is still considerable, including theater viewing number is far higher than the average level of the Chongqing area. But due to the current fares are too high, many college students understand the main movie news and watch movies through the network, therefore, which lead to the number of cinema viewing is far less than offline viewing quantity. Among the factors that determine university student theater viewing, the star plays the absolute role, in viewing the content, college students like Hollywood movies best, and the main type of the film they like are comedy, romance and science fiction.