The Research Of Yang HongYing Phenomenon

Since the "Girls Diary" get ahead in 2000, Yang Hongying and his work have gained the critics’ attention.Her "campus novel series" is a tremendous response in the students, teachers and parents. In recent years, "Yang HongYing hot" continues to heat up and her works can be said to occupy half of the market of children’s literature. However, contrary to the thirty million sales is many scholars have criticized her work has been missed the literary. Two-stage evaluation of Yang HongYing’s works have made the "Yang Hongying hot" become a literary phenomenon of children’s literature and reading, But the reason for the popularity of her work and the problems behind this phenomenon Still need we explore. Thesis topic of this article is "The Acceptance and Consumer Research of Yang HongYing Phenomenon". This paper mainly from the Yang Hongying’s internal creation and publisher’s external promotion probe the acceptance and consumption of Yong Hongying’s works and reflects the problem of children’s literature From Yang HongYing phenomenon. In this paper, authors treat the Yang Hongying as a phenomenon to study, from the perspective of the readers’ acceptance, using survey data to do a relatively objective evaluation on Yang Hongying phenomena. This paper analyzes the commercial factors in her works and the business operations of publisher and discuss how should we deal with business operations in the growing market of today. What kind of children’s literature should be introduced to the and children’s literature should have What kind of new guidance. Faced with the new issue of children’s literature, how should we respond?Yang Hongying’s educational philosophy is loved by her young readers and her experience as a teacher and editor of children’s books find a path leading to the creation of the child’s mind for her. Compared with other children’s literature writer, Yang Hongying’s works have their own advantages. In Yang Hongying’s pen, she creates many naughty images and these images enrich the children image of the Chinese children’s literature. Yang Hongying’s works depict contemporary students’ real life and she uses the works to express the children’s’feelings. She portrays children especially young children’s psychological truth which expands the aesthetics of contemporary childhood and fills in a long-neglected psychological space in Chinese students. Yang Hongying not only commits to childhood literary writing and changes our children literature country, "two big middle small" status, but also adds the missing in childhood literature.In addition Yang Hongying’s own creative features, publisher’s vigorously promotion also an important reason let Yang Hongying sit the tight throne. Undeniably, the publisher of the work plan issued Yang Hongying is very successful, but the bulk of production in order to meet the commercial release also affected the literary works to some extent. Children’s literature charges with the task of educating the next generation, so we must use reasonable commercial operation and introduce more outstanding literary works to readers.Yang hongying phenomenon sparked numerous debates academia, and among the debates, the Evaluation System of children’s book provides a good inspiration for what kind of evaluation critter should be used in the new century. In today’s society, in order to provide useful real spiritual food for children in the information age, children’s literature only to maintains its purity and find a balance in both the psychological mechanism of students and parents.