The Study On The Spreading Of The Classic Literature From Perspective Of Visual Culture

The Three Kingdoms, one of the China’s four great classics, has been appealing to the reader’s great attention and recognition at home and abroad since the book. The versions of The Three Kingdoms in different ages have many different characteristics.In recent years, with the rise of the consumer society and the production of new media forms, the spread of The Three Kingdoms was producing the effect in different age through different media platforms: the adaptation of the romance of The Three Kingdoms books, redesign and copy writing; "Three kingdoms" of reproductions of film, television, "three kingdoms", the creation of the animation; "Three kingdoms" historic city of cultural tourism and so on.Accompany with the rise of a consumer society, the birth of new media form, the new mode of transmission of intervention and the establishment of new science and technology transmission system, people’s life mode of production was changed:change in lifestyle, production efficiency has been improved, surrounding environment has been packaged, social role refectories. So this paper was based on the theory of visual culture background, started from the perspective of art and communication studies, sociology, etc, and discussed the problem of The Three Kingdoms s diversion in modern communication. The study of the typical case, on the typical environment of thinking, shows the success of the transformation after the connection of the traditional literature and the market economy. That is not only beneficial to the healthy development of classical literature text itself, but also to reasonable commercial market competition.This paper mainly discussed from the following four chapters:The introduction part, as the first chapter of this paper, firstly introduced the research background and research questions of this article. It included the research of current situation on visual culture, the classic text analyses the current situation of the romance of The Three Kingdoms spread research, at the same time focus on the most associated with "see" video sex research. According to the thinking around a context,the combination of text various forms to define the theme and focus of this study.Chapter one show the landscape of culture transmission after the visual culture comes. Focus on the current situation of literature after visual culture coming, through combing the landscape of literature communication, discusses the perspective of visual culture the survival status of literature. This section is the base of full text. On the current status of the background, literature is to analyze the development trend of the typical text of The Three Kingdoms. Through this, we can further understand the expression form about the three kingdoms and the inevitability of taxis.Chapter two shows the development of visual communication of the romance of three kingdoms. This chapter mainly analyze through three different perspectives after the visual culture diversion. It focus on the problem of visual culture transmission under the background of the classic text, and further demonstrated this problem,through book publishing, film and television production, all aspects of the network game and so on.Chapter three shows the image narrative and aesthetic study of The Three Kingdoms in the visual transmission. The content of this chapter focuses on two aspects, the image narrative and aesthetic analysis. With the romance of The Three Kingdoms as a case, It further analyses the development and way out of visual culture dissemination under the background of consumer society through the some theories such as the narrative and aesthetic study,etc. At the same time, through the accept of status quo to reflections and Suggestions, it hope more meticulous and perfect to discuss the classic text transmission problem under the background of visual culture.