Research On Risk Of Transnational Merger And Acquisition Of Chinese Culture Enterprise

At this stage, increasingly fierce competition among countries in the world, the competition between cultures has become the mainstream of the international community. Because our enterprises entered the other countries’ cultural market is not only a tremendous impact but can change thinking patterns of the country. As we compare well-known American film, Japanese comics, Korean dramas, all filled in our lives, they impact a lot on our lives. Therefore, in the development of China’s economy, but also realized the importance of the development of cultural industries in recent years, the Chinese government continues to enact laws and regulations or policy advice to encourage China’s cultural enterprises bigger and stronger, and proposed a variety of incentives for the development of China’s cultural enterprises paving the way.The domestic market can not meet the development of China’s cultural enterprises, business-oriented and therefore it is imperative to expand overseas markets, in the initial stage of China’s cultural enterprises going abroad, in order to better adapting to the international market order and rules, and will not make our cultural enterprises by foreign laws and regulations and large-scale cultural enterprises or squeeze the market. China’s cultural enterprises adopt some cross-border M & A regarded as a tool for development, which not only have the opportunity to meet other country’s cultural enterprises to learn external advanced experience and development model and management, and can quickly open overseas markets, to help the country’s cultural products export to the world. It could also enhance the international influence of culture and economy. But accordingly, this significant investment activities will bring significant and variety of risks, which requires us to analyze our cultural mergers and acquisitions activity may occur risk points and their corresponding solutions proposed for Follow-up of cross-border mergers and acquisitions cultural enterprises to provide experience and lessons.In this paper, the theory and specific cases a combination of Chinese cultural enterprises cross-border M & A study the issue of risk management, theoretical analysis, combined with contemporary political and economic environment, and the risk of cross-border mergers and acquisitions in China’s cultural enterprises may be encountered during induction summarize and propose appropriate solutions, providing experience for the follow-up of cross-border mergers and acquisitions of other cultural enterprise risk prevention. In this paper, the view that China’s cultural enterprises conducting cross-border M & A activity, the need to communicate and cooperate with the government, the government also needs to propose appropriate incentives to encourage cross-border M & A activity cultural enterprises; while corporate risk managers should always pay attention to the point, the use of risk identification and effective management of risk prevention; China’s cultural enterprises should also humble and sincere attitude towards M & A side business; to always pay attention to the interests of employees. From the above four aspects to effectively prevent the risk of cross-border mergers and acquisitions in the corporate culture that may be encountered.Firstly, the basic theory of cross-border M & A analyze our cultural enterprises, the first of the fundamental concepts of cultural enterprises to define cross-border mergers and acquisitions, and then starting from the source, to observe the advantages and disadvantages of mergers and acquisitions environment, the macro business environment faced by our culture a preliminary understanding of the latter part of the risk identification and analysis of the foundation, in order to determine the reasonableness of the merger; secondly, to risk among Chinese enterprises may face in the M & A process to identify, divided into external risks and internal risk both to introduce specific content risks, while also introduced through SWOT analysis, PEST analysis, product life-cycle approach to quickly identify risks; once again, is to identify risks in a certain order to control reasonably specific For the political risk, legal risk, financing risk, integration risk propose different preventive measures in order to ensure the successful completion of cross-border M & A activity in the corporate culture; and finally, the United States PIL’s case through the acquisition of Phoenix Media to specific analysis of mergers and acquisitions the process of risk identification and risk prevention measures, in order to better serve our guidelines for the subsequent role of transnational mergers and acquisitions of other cultural enterprises.