| Recently, along with the enhancement of environmental protection consciousness, the inartificial and reliable Chinese traditional cosmetics has become more and more popular among consumers. While the mediocre brand image and the indistinctive package design hinder the further development of China’s local cosmetics. The object of this study is the series package design of Hanfangjingdian. Through the analysis of lacquer modeling in Han Dynasty, we explore new modes for package design and rebuild the brand image of Hanfangjingdian. In view of the present problems in packaging design, this article strives to offer a new design orientation and to improve the brand identification for Hanfangjingdian, based on the study of present application situation of traditional culture and lacquer techniques in modern package design and the survey of market requirements. During the process of design creation, all factors such as market demands, brand image and cultural transmission should be taken into consideration. Besides, the environmental protection concept should be concerned and recycled package design techniques should be employed to meet the requirements of sustainable development. Moreover, under the leading of integrated concept, this study aims to provide a more portable, more environmental friendly and more practical package design scheme to meet the need of consumers’ aesthetic and functional requirements. |
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