A Study On Mergers And Acquisitions Of Cultural Companies In China

In the field of financial study, research in mergers and acquisitions(M&A)play an important role in the capital market. This study combining both theory and reality can provide guidelines to operations.As a need for economical growth, M&A has become a n important mean for various enterprises to reconstruct and consolidate their resources. Modern solutions are required to solve the obstacles in daily practice. Through case studi es, this research, with practical suggestions, listed some new characteristics and trends in M&A of cultural enterprises.Recently, the ambitious goal of cultural industry to become the cornerstone of main stream economy caught much attention. Despite of the new welcoming policy from the g overnment, traditional business management is still facing some serious challenges. In cu rrent trend, many companies have chosen M&A as the main way to consolidate their posi tions in the market. However, there are many problems that occur in the process of M&A ,and some just do it blindly without thoughtful plans. Because the’light-asset’ nature of cultural industry lacks standards in setting up prices, overpriced transactions occur freque ntly.From author’s point of view, cultural industry, one of the hottest industries, has a br ight future with much room to grow in the field of M&A. Indeed, it needs practical theor y as guidelines, minimizing blindly actions, to facilitate economical growth.The collisio n of two fields, M&A and cultural industry, certainly has exploding chemistry. This fusio n is so profound that has guiding influence in the market and this research will show furt her insights; hence, fruitful results are expected in the future.