The Television Adaption Of Chinese Classical Literary Under The Context Of Consumer Culture

With the reform and opening up and economic globalization,western consumerism culture spread to china, The logic of consumerism penetrated into every aspect of our social life, creative literary production is no exception.In the context of consumer culture, the text has become a commodity, its aesthetic value is replaced by the consumption of goods value. TV series uses the mass media to communicate,is also a kind of commodity.The TV play is a kind of visual and auditory culture product, pay more attention to the enjoyment of the senses. But the novel takes the language as the core, pay more attention to the rational meaning and profound pursuit.And the two have different culture backgrounds.So the literary classic TV series adaptation, unable to avoid the commercial and artistic contradiction, fidelity and the moment of contradiction, the language of the novel and the audio-visual language of the contradiction.The novels of Zhang Henshui film adaptation is performed in such context.This paper takes Zhang Henshui’s most famous masterpiece Jinfenshijia, Ti Xiao Yin yuan, Modern youth as example, by comparing the changes of their novels and TV play text, pointed out the reorganization after the drama of the consumerism culture features, explore the causes of adaptation of the origin of this, on the basis of that,investigate the difficult position and way out of the TV adaptation of the famous literary works in china.