On The "Non Mainstream" Chinese Characters Design

In twenty-first Century with the rapid popularization of the Internet,"non mainstream" Chinese characters is born."Non mainstream" Chinese characters is a special visual symbols appear in the development process, the visual image and profound cultural connotation, can enrich the contemporary art design."There is a great difference of non mainstream" Chinese characters and modern chinese."Non mainstream" Chinese characters have become a part of population specific tools of language communication, and concerned by the society. Any creature in the world all need to communicate, the human is no exception, communication is the communication between people and the development of the most important way, and the text as a vehicle for communication, has an irreplaceable status and role. Oracle as a cultural symbol of Shang Dynasty and the ancient times civilization symbol, is Chinese earliest written symbols. Oracle eventually evolved into that we use now Chinese characters. From the word formation principles, Chinese characters after thousands of years of evolution, gradually from the pictographic, ideographic into a combined with language, semantic; from the aspect of the basic shape, Chinese characters by graphics ideographic develop stroke structure, by numerous and Jane, from the pictographic become a symbol, as for artistic expression.Chinese characters as the most important form of human communication, has a revolutionary impact hitherto unknown, many young people in order to highlight the personality, to create a variety of text symbols instead of the original text, which contains the numbers, special symbols and homophone,"non mainstream" Chinese characters is the product of this period. The art journal reading, found that for Chinese characters design has experienced a long process. But for the design of "non mainstream" Chinese characters has not formed a systematic system. Can be said that "non mainstream" Chinese characters design in the design level is still at the primary stage."Non mainstream" have very big difference and we now use the Chinese characters, it appears in the process of the medium dissemination of, is a kind of language symbols. Although we in the modern Chinese characters has been basically can’t read it "pictographic", but Chinese characters can let a person produce infinite imagination, many well-known designers, carrying the development of China’s cultural mission, but also to Chinese characters as the prototype design of a few excellent works. In the era of Chinese characters and new design was given a new mission."Non mainstream" Chinese characters through the deformation of the traditional standard Chinese characters, a new visual word form, a short time in the Internet quickly spread, become the young generation are keen on the communication language."Non mainstream" Chinese characters font Chinese characters and ordinary life is obviously different and unique shape, also known as "Huo Xingwen","non earth people use text."Non mainstream" Chinese characters is a kind of graphical symbols, no longer used to identify strong words, text or English combination as the language of communication, is a kind of graphical symbols to speak, to avoid the words without hindrance, which improves the effect of Chinese characters in the languages of the world.In this paper, design of "non mainstream" Chinese characters font shape, formation rule and character designer as a starting point, and then analyzes the "non mainstream" Chinese characters designer’s psychology and writing techniques, the "non mainstream" Chinese characters from the perspective of visual symbols, in-depth analysis of its occurrence and development necessity, analysis of emerging forms of "non mainstream" Chinese characters design, and analysis of "non mainstream" Chinese characters designer’s psychology and writing techniques, points out that "non mainstream" Chinese characters design will Chinese characters in a visual symbol of the form to promote its influence in the languages of the world, and will leave a strange and huge wealth to mankind.