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City logo carrier is concentrated urban culture, but also a highlyconcentrated urban natural environment and human spirit, which is to spread thespirit of the city, urban development and urban culture in the direction of thestatic visual symbols. It is a symbol of the spirit of the city, plays an increasinglyimportant role in modern urban development.Changchun City in central China’s northeastern plains, the capital of JilinProvince, is the political, economic, cultural, and transportation center of JilinProvince, is China’s famous Motor City, Film City, and scientific and culturalcity; Changchun City, known as Forest City’s reputation, four distinct seasons;rich tourism resources. But as a region rich in culture, natural beauty of the city,the city symbol is the city’s public relations activities in an important part of thecity logo reasonable help to improve the city’s image and improve the city’s softpower. However, in Changchun city does not own logo, this lack of landmarkperformance is bound to spread the image of Changchun City, the economic,cultural and other aspects of bringing a greater or lesser extent.Main research method Changchun city logos, logos discuss problems andChangchun city landmark applications and extensions. Currently neglected cityfeatures in the city logo design process, historical traditions and culture as wellas issues such as excessive Ray continuity more prominent, this phenomenon onthe city logo designers put forward new demands. How reasonable design, inorder to better reflect the city symbol of a city is reflected in ecology, landscape,culture, meaning, etc., in order to adapt to different periods, different user needsis the need to address and improve issues.Paper through to successful cities at home and abroad logo design casestudies and combing, combined with the city logo design theory as well aspractical experience in the use of city logo design, were analyzed andsummarized in the expression of the city’s prominent logo design Changchun Thecontextual characteristics and spiritual content, reflect the current status of thecity logo design at home and abroad, through the image of the city of Changchunfield research on the image of the city of Changchun City, accurate positioning, to extract the image representative of Changchun visual elements proposedApplication constructive suggestions Changchun city logo design and the citylogo. Provide new ideas and new methods, and Changchun City logo designoutlook for the establishment of Changchun city landmark.This paper is divided into four parts, the first part of the proposed topicssources, current research and research purpose and meaning. The second part ofthe urban design review logo, explain concepts landmark, features and designprinciples. The third part of the urban culture of refining Changchun, ChangchunCity, on various aspects of urban culture to do a comprehensive analysis of theideal material Changchun city logo design selected. The fourth part of theChangchun City logo design and application recommendations, this section is theinnovation of the paper, gives the design views Changchun city logos, and try tomake a design, and gives the program the Applications opinion.