Decoding Mode And Its Influencing Factors Of The Intercultural Communication In The Documentary

In the external communication ways in nowadays in China,"the culture card" function of the documentary is more prominent. So, about the Chinese original documentary which bears the double missions, the business extension and the cultural transmission, how to walk out of China in a better way, introduce China to the world in a more distinct and effective way and make the other countries know China accurately is the practical problem which was faced by the Chinese documentary maker. After starting from the audience study angle of trans-culture communication, taking theoretical analysis method of "Coding/Decoding" of Stuart Hall as the reference, showing two original documentaries from CCTV, getting and analyzing the primary data from30American college students with the depth interview and deep description methods, we found the decoding ways from the interviewees showed certain hierarchy and diversity and were affected by the factors such as the identity, medium experience and the coding strategy and so on. Aimed at the analysis result, the paper made the coding strategy thought from three dimensionalities, the seeing and hearing layer, the story layer and the culture layer to hope to provide the reference for the trans-culture communication of Chinese documentary and set up the meaningful link for the cross-culture dialogue among he countries with different civilizations.