| ABSTRACT:In recent years, the mobile terminal function rapidly expands, but on the other hand, the interface design matching it does not develop sufficiently. With the increasing demand of user, interface design problems also begin to be exposed. Haphazard interface makes visual space close to saturation, and also increase the memory load of user. Now people’s lives become increasingly busy, so they always use fragmented time on mobile terminals. This presents designer with a difficult problem, what kind of interface design can seize the attention of the user quickly, meet the psychological needs ofthe user, and improve the search efficiency.Aiming at the problems of the mobile terminal interface, this study focuses on its visual interface complex and simple characteristics. Trying to form a new understanding and analysis on the interface design. The debate about complex and simple has been in the field of art, but in this unique interface design direction has not been thoroughly studied. This paper first carries on the analysis to the mobile terminal interface in recent years which shows a new appeal, then from the user’s perspective, analyzes factors affecting the interface presentation, comprehensive discusses from both the visual elements and page layout. And then from the user’s point of view, the actual interface user and judge, combines with the knowledge of cognitive psychology to analyze the impact of complex visual interface and simple on user cognitive psychology, attention, memory features, and proposes four strategies of interface design. Finally, uses the shopping website commodity list interface on mobile terminal as an example to conduct interface information redundancy experiment. Through the combination of subjective and objective methods analysis, draws a convincing support data, introduces the eye-tracking technology to verify the results of preliminary experiments and in-depth analysis, seeks to provide useful reference for designers in future design. |
PDF Full Text Request