The Interpretation Of The Chinese Audience To The Values Of US TV Series

Recent years, US TV series have swept around the video websites in China, it isfamous for its wonderful plots, rigorous logic and original multiple styles. To this day,US TV series have appealed thousands of Chinese audience, especially the youngergeneration.However, some values of US TV series have conflicts with the values of ourcountry, some negative values will even cause the negative effects to our society. USTV series provide many topics to talk for Chinese audience, but most important is thatthey also provide a template to approach or imitate another different culture for theChinese audience who live in a complete different culture.This article will study how Chinese audience interpret the values contained in USTV series, and Lost has been chose as the case to study the interpretations to the typicalvalues in US TV series of the audience. The research includes:1. Study the basicprofile of Chinese audience and the influence which US TV series have brought tothem by releasing the questionnaire.2. Collecting and studying the data and materialsfrom the Lost interaction platform of Chinese audience. After the collecting work, thedata and materials will be content analyzed.3. Releasing the questionnaire whichcontains subjective questions to study the self-evaluation of Chinese audience’sinterpretation to US TV series’values.Research findings shows that when watching US TV series, Chinese audience caninterpret the contained values actively. At the same time, the mainstream values ofChinese society have profound impact to Chinese audience’s interpretation. Accordingto Stuart Hall’s encoding/decoding theory, while interpreting the American values inUS TV series, Chinese audience adopt negotiation interpretation method when thevalues are close to the traditional Chinese values, and adopt resist interpretationmethod to those which are not close to Chinese values.Therefore, we should beconfident to the spread of US TV series in China and the Chinese audience’sinterpretation to the American values attach to US TV series. We should embrace theglobalizing culture, meanwhile, treat the foreign cultural value’ influences objectively,and to build a prosperous culture which is hundred flowers blooming and hundredschools contending.