Chinese Traditional Culture In The Contemporary Design Innovation And Research

China’s long history, a unique traditional folk culture of nationality and folk-custom,which is accompanied by Chinese civilization evolution and national characteristics represents national peculiarity and national conditions and customs. Rich historical and cultural accumulation has left us a wide variety of cultural treasures, that is what we cannot transcend and match now. We walked along the road to create and open up a new kind of culture. This paper mainly studies from four aspects of traditional Chinese culture in the contemporary design innovation and research. From the agricultural age to the industrial age as well as to the information age today, the Chinese traditional culture elements has been employed by a lot of stylist to the demand of every field. In recent years, New Year paintings has appeared a variety of forms,by recombining the elements inherent in the form, folk and specific cultural context, designers changed the past New Year paintings’ inherent form, more in line with the contemporary aesthetic. People’s demand for contemporary design has been changing with the development of the society,thus it has become more demanding, not only has to satisfy the function of demand but also has to enhance the aesthetic requirements for external form unceasingly.In inheriting the excellent traditional Chinese culture,contemporary designers must strengthen their understanding of traditional culture, fully unearth the emotional contains so as to create works on behalf of the Chinese spirit.