For The Application Of Installation Art In Advertising Creation

With the further development of science and technology, the art and related disciplines occurs between close relations and promote the professional structure research and experimental range is deepening and expansion.At the intersection of different professions process, resulting in a lot of cross-art form. Straddling the art creators through different artistic experiment creates many new artistic language and forms, showing contemporary artists, multi-angle, multi-dimensional diversification creation features.Among the many categories of art forms, the creation of installation art form with cultural, scientific and artistic cohesive widespread attention.Since the creation of installation art can be integrated into different kinds of visual elements and materials, performance targets and expanding coverage to make installation art concept space and diversity had to be directly reflected, better for the audience to bring a lot of visual novelty and imagination. However, in the complex and diverse means of art itself becomes a unique creation of cross-border category, while its performance was presented in the form of the disorder so that it tends too much emphasis on performance and results, rather than showing the natural expression of the theme. Especially in recent years, installation art and modern art of combining creative design practice, about the relationship between advertising and compatible devices and how to combine the creation, it is becoming a new subject of study in the field of art and design. Mutual integration is inevitable multidisciplinary scientific development, advertising and creative design in the choice of means of material use infinity, is a necessary condition for the creation of installation art’s role in advertising design art, artists use various artistic languages, context transformation and uncertainty in the application for the integration of art and design offers unlimited creativity may, to a certain extent in terms of advertising design adding means art is added to a mysterious force in the original performance art space, and now, in the eyes of the majority of the audience installation art has been covered ad design as an integral part of life. With installations in Modern advertising more widely, aesthetic community demands change constantly improving and values, enhance, requires means of artistic expression in advertising design theme, while the use of rational use of new technologies, new materials and new technology, so that the audience can get to create a comprehensive, multi-sensory experience of the effect of the work, to meet the spiritual and cultural needs of the community.This paper through to installation art, development of a detailed combing, for a more systematic study showing the variety and expression and creative methods for installation art, to analyze its development prospects, summed advertising design installation art can use follow the law, so that it modern multimedia authoring environment, full of exhibits of art, culture, science charm extends to the wider field of design for the device to make a positive artistic exploration.