A Research About Innovation Design Of Paper Books Under Digital Reading Age

In recent years, with the information technology growth rapidly, humans are walking into the digital age. The popularity of internet has changed the way of information transmission and also has an important impact on people’s life. Because of the internet has become popular and flourish nowadays, the digital reading changed readers’ traditional ways quietly. In the historical evolution and the baptism of thousands of years, paper books were the main or the only reading carrier. Nevertheless, nowadays, it is not the single way to get information and knowledge any more. More quickly than almost anyone predicted, e-books are emerging as a serious alternative to the paper kind. For instance, the computer, mobile phone, iPad and kindle are constantly filled with people’s attention and have provided people with diverse ways of reading.The traditional paper books are experiencing quite a shock in the fast wave of digital reading growing, even some people said paper book is disappearing, but this is not true. Even though convenience is the advantage of e-book and it meet the needs of those readers that under such fast life pace, it also bring mixed information, superficial reading and any other disadvantage influence. It can be said, with the digital reading rising, it is a challenge but also an opportunity to the paper books. Hence, the main solution is to carry out innovation design, the book designer should develop advantages and value of paper books; it need fully "inventing readers requirements" and design the paper books with function and artistic aesthetics, so paper books can have a stable foothold under this digital reading age.This article research about the paper books under the environment of digital reading, from the perspective of interpreting the digital reading; firstly analyses the development and popularization of digital reading; then, research about the impact of e-reading from digital reading on paper books and the paper books advantage and disadvantage analyzed; furthermore, this paper also discussed the innovation design of paper books, discusses respectively from the design concept, design style, such as book form, reading experience and material use, it aims on how to design the paper books to satisfy readers needs and beauty-appreciation; finally, discusses the development trend of paper books which is the paper books should be to simplicity, green, humanization, diversification in the future. The full research design for printed books was looking for new design ideas; presents more possibilities for the development of paper books.