“Word”Natural

Nature is what we both familiar and unfamiliar, because the nature of all things there are changes in every moment. Human development and progress is also following the law of development of nature, everything in nature is the root cause of everything we do, whether in science and technology, technology, and thinking ways can be found in the nature of its original, return to nature, to seek naturally endowed to our creative source and the use of soul in the spirit of design. Is derived in the natural environment, Chinese characters and words in life have the function of the message, the Chinese form of the original text is based on natural and transformation, image performance of word meaning. With the progress of era, the development of science and technology, the font by cumbersome and become streamlined, but lack of the milk of human kindness. Different age requirements of things changed, modern life, the text has become a medium for the spread of just, lost the sense of fun, so ask us to the new interpretation of Chinese characters and design.This paper is through feeling nature, understanding the nature, and a recognition of Chinese characters. Make the Chinese characters combined with original. Times need us to the innovation of Chinese characters, from the perspective of modern visual communication art, Chinese character not just the information dissemination of symbols, the line of Chinese characters form are also beautify the urban life boring. Chinese characters in the life everywhere, decorated with our life, it is always our media. And we human beings are living in nature, that we use every word is still passing on for thousands of years ago, the primitive at the first sign of natural expression of information, so the Chinese characters associated with nature. Information transmission is the main function of Chinese characters design, is the most basic function. Language is the medium of communicate thoughts and feelings, and Chinese characters is the record of language symbols, then the font, is to use the form to express meaning through sound, not only care about the form, and the pursuit of beauty. Every word we use now extracted from the natural, "nature- the font- nature" is a cycle, the process of the transformation of Chinese characters, no matter what is inseparable from its ntegration is a spirit, emphasis on the relationship between rhythm and rhyme, and combined with the rationality of the nature, with the development of the society, the improvement of cognition, put forward the font innovation, accord with the requirement of era, so the Chinese characters for innovation, for the purpose of unique Chinese character will only let you’ll never forget.