| As the world’s second largest economy, China has drawn much attention around the world no matter in the economic and trade exchanges, or cultural and diplomatic interaction. Most countries would like to move beyond the barriers of language understanding to know China, to seek cooperation opportunities. So far, the corresponding part government organizations, non-profit organizations and private organizations in China have been sparing no effort to make Chinese international promotion, which provides introduction of China’s economy, culture and history in order to meet the needs of learning Chinese language and culture of various countries and regions all over the world, by which to show China’s comprehensive national strength, to enhance China’s international influence. The present study on Chinese International Promotion Organization is important and meaningful.Chinese International Promotion Organization started late with poor foundation, which faces with complex competition environment; compared with language international promotion organizations in developed countries, it has many deficiencies. Despite many achievements in recent times, it has not yet been fully grasped the concern behind the growth figures; and the actual control of the organizational resources does not reach the designated position; also the pace is slow on the use and promotion of information technology; the anti-interference ability to cope with the crisis in the process of promotion is not mature enough. Chinese International Promotion Organization needs to establish a scientific organization and management system, to strengthen internal communication and coordination, to establish organization crisis management system, to promote the healthy and rapid development, to enhance self-confidence, to improve its international status and cooperates with the national development strategy, with which unites compatriots at home and abroad, finally to realize the great "China dream". |
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