The Reserach Of Status Quo And Trend Of The Niche Jewelry Market Under The Influence Of Pink Economy

With the development of the society, some marginalized people and culture are gradually highlighted by people. In this paper, based on the development of the pink economy, the deep investigation of jewelry for homosexuality is carried out.This paper describes the development opportunities and development space of the targeted jewelry in the "pink economy" environment by combining with the current domestic LGBT groups, consumption capacity, consumer psychology and aesthetic demand and starting from the present situation of the development of LGBT culture at home and abroad. Based on the data analysis of the pink market, this paper expounds the existing problems of jewelry design with LGBT elements and the development status of the jewelry brand of homosexuality. It finds out the expression of emotion in jewelry from the perspective of homosexual emotion.In foreign countries, the gradual legalization of gay marriage has further promoted the development of the pink market. Some of the gay and lesbian jewelry brands are set up. Although the attribution of homosexual sensation is grasped, the design style and elements are single. There is no homosexuality jewelry brand specialized for the gay or lesbian community domestically. But in the trend of pink economy, the jewelry for the gay and lesbian community is bound to obtain a lot of room for development. With the development of new social network media, a large number of gay and lesbian have gathered on the Internet and formed a circle of life. There is also many gay and lesbian APP for interaction, so the homosexuality jewelry brand will benefit from social networking platforms for spread in the gay community, which will make the maximum effect in this respect.Due to the marginalization of the living environment and emotional experience, the emotional sustenance of homosexuality is very different from that of the heterosexuality. Understanding their emotional sustenance is an important part of making good jewelry for gay and lesbian. Emotion is undoubtedly the conjunction point between the gay and lesbian group and jewelry design. In addition, the concept of gender should be re-thought when making homosexuality jewelry so as to dilute the gender concept and abandon the gender framework. Homosexuality is definitely not just a name that is different from that of the heterosexuality. Homosexuality is a kind of culture, a kind of attitude. It is not only inspired, but also freely adopted.Design is not only to facilitate and beautify people’s life; jewelry is not just to provide decoration and fashion and lead the aesthetics, but also embodies equality and tolerance, bearing and progress. Design makes jewelry and love integrated so that more people are concerned about marginalized crowd and culture. Therefore, it is of great practical significance to carry out research in this aspect from both theoretical and practical perspective.