Study In The Social Media Marketing Of Movie

This article through five chapters to explore the social marketing analysis of movies. The first part is an introduction, in this section, in study of the research area for the overall research background, analysis the value of a systematic of elaborate, systematic research in this field in recent years carried out a comprehensive overview, and exploring innovations article gives analysis; The second part is the system’s interpretation of the social media, in this section, makes an analysis of the current social media overall development, the classification and its overall function analysis systematic research, giving out for the full depth explanation system more extensive theoretical groundwork; In the third chapter, analysis the social media roles and the propagation in the movie marketing process, in order to make it clear, and from the analysis of the market status of the movies explores the development of China under the context of the social media context and direction, combining with consumers reflect, analyzing the important role in the promotion of social media marketing for the movies; In the fourth chapter, starting from the actual situation, analysis the new era of movie with two very sought after by the audience as the analysis object, comparative analysis, given the rational application of social media marketing process in the movie; and finally, in the fifth chapter, search for social media marketing of comprehensive analysis in the field of movies, summarized sublimation law, and for the effective use of social media in this field are given a certain amount of countermeasures to explore.