Ecological Philosophy Thinking Of Aesthetic Economy

With the continuous development of economy, people’s attention gradually shift from the material field to the spiritual realm. In this context, the aesthetic economy comes into being,and gradually infiltrates into people’s daily life and economic production. Compared with the traditional economy, the aesthetic economy pays more attention to people’s subjective factors.The aesthetic economy puts the aesthetic elements into practical economic activity. It not only adds the new content for traditional economic activity and provides new market opportunities for producers, but also adds new consumption experience for consumers. With the development of the society, the traditional economy is gradually turning to the aesthetic economy, and the material pursuit is gradually turning to the spiritual demand. The combination of economic and aesthetic is regarded as the return of human nature. But every coin has two sides, excessive pursuit of spiritual enjoyment also brings new problems.Through the analysis and study of the practice basis of aesthetic economy, productive factors are sorted out in former industrial age, industrial age and post industrial age. It can be better to study the objective factors that affect the development of aesthetic economy.Aesthetic economy is the product of historical development. The content, awareness and manifestation modes differ from each other from the initial stage to the development stage. To study the understanding process of aesthetic economy based on the harmonious relationship of ecological philosophy can deeply analyze the relations and changes of consumption cognition,aesthetic perception, ecological cognition and environmental protection consciousness.The holistic principle of ecological philosophy points out the direction to the future social development of aesthetic economy. Aesthetic economy is a kind of economic development mode with the leading idea of aesthetic consciousness. Ecological philosophy is a subject studying the overall relationship among nature, society and thinking. The integration study of ecological philosophy and aesthetic economy is bound to promote the continuous progress of society whether from the angle of internal relationship or from the angle of external connection.