Study On Chinese Animation To The Development Of Ethnic Cultural Tourism

With the advent of the era of market economy, due to the impact of many factors, China’s animation industry has entered a trough, the current development of China’s animation into a bottleneck. "Due to the influx of foreign culture and ideas, the Chinese animation gradually lose market and industrialization development of it, especially under the background that people are attracted by the foreign animation, Chinese animation has lost the original halo, become passive up." The lack of original power is the biggest drawback of Chinese animation. At present, most of Chinese animation is imitating foreign creation mode, which is not only the form of imitation, but also tends to be the same on the ideological content. If we make every animation can see are just imitation of American and Japanese animation, then, with the passage of time, the audience will lose confidence and interest of the domestic animation, the essence of the Chinese animation will change as a result of the impact and the challenge of foreign culture.Through the survey, we can know that the last century 50’s to 80’s is the most glorious era of the development of Chinese animation. Such as Ma Liang the magic brush "," Monkey King "," nazha make the sea "," three monks "," landscape "and so on a large number of excellent animation works, not only at home by the audience favorite, in the world also award-winning. Chinese original "ink animation" came out, it caused the entire animation industry praise. The Chinese animation is not only a large number, rich themes, forms, and distinctive ethnic characteristics, local flavor. Chinese art film in classical novels, fables, folk tales and ancient mythology, which is covered with a layer of Oriental mystery. In the style of art design, prints, paintings, shadow play, paper cutting, painting and traditional painting, etc. are source of inspiration for animation workers with design of ancient Chinese culture, with distinctive ethnic characteristics and traditional national heritage thousands of years of aesthetic interest, during Anti reflected the connotation and profound philosophy, is to let the audience praise. In the music design, unique charm, elegance and strive to mergers, usually the means of combining the folk music and opera music. In the design of action, to borrow the traditional Chinese opera action, Chinese shadow play acting and martial arts, unique flavor. In the ideological content, inheritance and carry forward the traditional virtues of the Chinese nation, reflects the Confucianism, Taoism and Buddhism culture infiltration; excavate national cultural psychology and the spiritual nature in the subject, has manifested the Chinese nation’s values. Chinese art films because of its unique artistic charm in the international film industry has made impressive achievements, western scholars dubbed the "Chinese School" in the title. "Chinese School" marks the highest level of China’s art film, it with the race style foundation of creation, emphasis is innovation and keeping pace with the times, it from two aspects:form and content innovation, under the premise of keeping the essence of Chinese traditional animation, on the face of the deepening of the reform, to enable them to have the profound belief, philosophy, and national style. Over the years, "Chinese School" always adhere to the "national design style of Chinese animation" the faith, it is they that adhere to and perseverance, laid the status of Chinese animation and animation film plays an important role in the international film, is artists revival animation, the revitalization of the oriental traditional culture of hope and an example."Chinese school" development and utilization of national culture is a prerequisite for the success of Chinese early animation. Chinese as one of the four ancient civilizations, witnessed thousands of years passed, the mysterious, with national characteristics of the oriental culture, its artistic charm is amazing. Starting from the global animation creators, in the vastness of the national culture as the foundation, and strive to design a unique charm and ethnic characteristics of the animation works. The revival of Chinese animation need to achieve in under our unremitting efforts, such as the Phoenix from the ashes!...