Study On The Characteristic Cultural Resources Allocation Of Cultural Industry Development In Tengchong County

As the strategy of promoting the cultural industry to the pillar industry is kept being implemented, the local cultural industry is constantly exploring the effective ways for differential competition and leap-forward development. Due to geographical and historical reasons, lack of an ideal environment for economic development and technical talents support in most Western countries, the development way of providing cultural service based on local characteristic cultural products is the current main trend, which will be sustained in the long run. However, resource- dependent development mode brings local development many problems. In such a background, the key to seek the leap-forward development for western area represented by Yunan is to activate the soft power of the local characteristic cultural industry through the effective allocation of the cultural resources, to highlight the characteristic advantages of the industry development and the differential competitiveness through integrating the different resources and development elements.The allocation of cultural resources is the allocation, in which the owners of the cultural resources distribute the resources according to different uses, different extent and different manners in a certain period of time and space. Optimal allocation of cultural resources can realize transforming county cultural resources to cultural capital, promote cultural industry from the resource-oriented to market- oriented, highlight the regional strengths and personality, accelerate the construction of brand culture, optimize the industrial structure of the county culture, coordinate and complement county development limitation, enhance the comprehensive competitiveness of the county. The most important thing is to give attention to both economic benefit and social benefit, realize the economic value of cultural resources and nurture the protection and inheritance of the cultural resources as well.Tengchong is typical of the development of characteristic cultural industry in the county level, which also embodies the differential competitive advantage in the western region. Tengchong has excellent cultural resources with the stability of heritage, diversity and distribution of resources. The cultural industry development of Tengchong can be developed sustainably and become the brand of local culture, even the typical region of culture industry development in western area, because of the comparatively good cultural resources allocation ways. In the development of the cultural industry, the government and market were coordinated well, which made the force of government, market and society balanced in the allocation of cultural resources. The elements, such as the heritage system of the local cultural resources, the needs of the cultural market, capital, technical talents and external policy, were analyzed to highlight the resource allocating ways of the advantages of resources, overall integration, cross-border inter industry etc. which enhanced the core competitiveness of characteristic cultural industry of Tengchong, and made the county owned the power for sustainable development.