Study On The Image Of Filial Piety Culture In Public Service Advertisement

This paper to public service ads in filial piety cultural image as the research object, to explore the historical origin of the filial piety culture image generation, investigate the image of filial piety culture in the modern public service advertising type, style and connotation of value, of filial piety culture image of the contemporary role, mining filial piety culture image the earliest public interest expression, to investigate the influence of filial piety culture image of the public have, and filial piety culture image in the public domain in the mass education.The culture of filial piety is not only the image carrier image, the spirit of filial piety culture carrier, and carrier of moral education of filial piety culture. It can be said that the filial piety culture inheritance, spread and development is largely due to the filial piety culture image. The filial piety culture image as the advertisement has appeared in large numbers in all times, various places, various literary and art forms, the most representative feature image has spread in the moral education in public service advertisement. Therefore, study on the culture of filial piety is the part of the image can not be ignored.First of all, this paper reviews the filial piety culture image of the development of several important stages, based on the research on image filial piety culture in the history of Chinese art. It is found that the image of filial piety culture experienced by traditional filial culture to modern family filial piety moral education development process. Secondly, traces the advertisement the four original form of public service ads and filial piety in the earliest form of culture in the image. Again, in the public service advertising culture of filial piety in the classification of the image, and analysis of the performance of the five styles, to explore the culture of filial piety, the modern social value of public service advertising value. Finally, the role of the culture of filial piety in public field and mass education is analyzed.Although the research of this paper has absorbed the rich content of the predecessors and scholars, it has made an attempt to study the classified subject of public service advertising.