Research Of Women’s Fashion Magazine Design From Social Gender Theory Perspective

Since 1990, international women’s magazines have landed in the Chinese market.Women’s magazines are the mass media of the female as the main audience. In our country,women’s magazines will be "to promote the society to women, to promote women" as a magazine to convey the purpose of. Although women magazine in today’s society achieved relatively good results, but female stereotypes lead to female consciousness absence makes the women’s magazine has become the bottleneck of the development of women’s magazine design, hinder women’s magazines further towards the healthy direction. Here it implies the content of gender theory, in the traditional patriarchal culture background,women are usually used as the object of the show and watch, they must accept the male’s "peep".This paper will study the design of women’s fashion magazines from the perspective of gender theory, and take "girlfriend" magazine as the research object. Design on the female fashion magazine using the social gender theory, symbol, image, design theory of analysis and interpretation, let this study can play to a valuable start, and thus a certain reference role to the healthy development of the domestic female fashion magazines. So that women’s fashion magazine cover, color, illustration, layout and other design for women’s visual style. To solve the problem of the absence of female consciousness, and to provide reference for the future design ideas and methods of women’s fashion magazines.The introduction part includes the research background, the significance, the related academic achievements, the research object and the feasibility of the research,the second chapter of social gender theory and contemporary female fashion magazines are summarized, and it analyzes the current situation of today’s women’s fashion magazines in our country; in the third chapter, from the perspective of the theory of social gender gender traits of design history in the history of evolution, attempts to explore the new style of women’s fashion magazine; in the fourth chapter, in the perspective of social gender theory of "girlfriend" magazine in the form of design are analyzed; in the fifth chapter of contemporary social trend analysis of the status and on the basis of conform to the trend of future development of women’s fashion magazine obtained expected conclusion.