Research On Countermeasures Of Improving The Quality Of Urban Community Endowment Service

As the aging population continues to increase, China has entered the aging society, theincreasing aging population has become a large group which has its special requirements.Existing endowment conditions and pension service in China is hard to meet the needs of theelderly, at the same time, the traditional endowment way is difficult to keep up with the rapiddevelopment of modern society. Under this background, the community endowment thatconform to the characteristics of China’s elderly and demand of the new pension modelincreasingly highlight its importance.Community endowment gives priority to with family pension,community institutionendowment is complementary. Its home care services for the elderly gives priority to withdoor-to-door service, while nursing home service is the integration. The elderly live in theirfamilies, enjoy cares both from families and the community. Provided by the community tooccupy the elderly life care, health care, spiritual comfort, cultural entertainment as the maincontent of service. The birth of a new pension model, provides a new method to alleviate thepension problem, and make a contribution to the social harmony and stability.Several large communities in the city of Baoding as samples, through the issuance of thequestionnaire to collect data, and using the SERVQUAL model to the data in detail. Thispaper intents to analysis the present situation of the community endowment service quality,the urgent problems and Suggestions of further development. Through the analysis can befound, the existing community endowment service quality is not high, many aspects ofsatisfaction is low, there is less incomplete infrastructure and services, service level is nothigh, individual choice inadequacy, and lack of elderly people to participate in presses forimprovement.Investigate its reasons, involving the legal norms, sources of funding, servicepersonnel, ideological concept, management and supervision and other aspects.Finally putforward five solutions,including improve the relevant laws and regulations formulation, widenthe channel of the pension to raise, strengthen service professional quality training, increasethe propaganda of community endowment service, and strengthening the promotioncountermeasures such as organization management and social supervision.