Yan’an Red Culture Heritage And Development Problems And Countermeasures Research

As is known to all, the party central committee and chairman MAO in yenan liveand fight for13of the spring and autumn period, left a valuable material and spiritualwealth, yanan became red.Yanan period, the Chinese communists to marxist theory as aguide, with excellent Chinese traditional culture as the background, in the great practiceof new democratic revolution victory to form a kind of special cultural form, we call ityan ’an red culture.Under the new situation in-depth study of yan ’an red culture heritageand development, has important theoretical and practical significance.First of all, theinheritance and development of yan ’an red culture, under the globalization backgroundto enhance the country’s cultural soft power;Second, inheritance and development of yan’an red culture, which is beneficial to realize the great rejuvenation of the Chinese nationthe Chinese dream;Again, inheritance and development of yan ’an red culture, which isbeneficial to promote the health of the yanan red tourism and local economic and socialdevelopment.This paper from four aspects of yan ’an red culture inheritance and development ofthe problems and countermeasures are discussed in this paper, the formation andconnotation of yan ’an red culture part, discusses the yan ’an red culture produced by thespecific natural and social ecological environment, points out its core content is theyanan spirit;In yan ’an red culture, value and the characteristics of part of the heritage anddevelopment of meaning, and to discusses yan ’an red culture of revolutionary, nationality,mass, openness, and the characteristics of the advanced nature as the foundation, haspointed out the historical value, political value, social value and economic value, andreveals the practical significance of yan ’an red culture inheritance and development;In yan ’an red culture heritage and development problems, first of all, the theoretical study,the red culture education and promoting economic development, etc., fully affirmed theyan ’an red culture heritage and development of remarkable achievements, but also pointsout the yan ’an red culture connotation is not enough, the lack of brand awareness is notstrong and derivative development and so on practical problems;In yan ’an red cultureheritage and development countermeasures of part, expounds the countermeasuresresearch must follow the connotation of cultural development laws of gravity, thepropulsion force, physical and chemical laws of touch, develop the advanced, mediapropagation law, laws of emotional resonance, adjust measures to local conditions, and tocoordinate, as a rule, finally explains the inheritance and development of yan ’an redculture of the six countermeasures: a prominent is red, the show features;Second,reasonable planning, overall consideration;Three is to protect the resource, excavateconnotation;Four is to build brand, restore image;Five is the school to participate in, justexchanging;Six is to build atmosphere, innovation and development.