| Famous trade name is owned enterprises intangible property, is the enterprisethrough several generations or even dozens of generations of hard work to get goodresults. Famous firms represented by the goodwill, the recognition of publicity is along time business to be admitted by the public, is to rely on high quality productsand good service quality. Enterprises in the market with the famous trade namemeans that a large market, in order to gain more intangible property, has awell-known business enterprise is more likely to get bank loans, more conducive toabsorb social funds for technological transformation, enlarge the production scale ofenterprises, make the enterprise in the competition.Famous around to study the legal protection of trade name, this paper putsforward some Suggestions. Will be divided into four parts: the first part is the tradename and famous trade name, analyzes the definition and characteristics of tradename, the legal nature, and the distinction between related concepts. Again when itcomes to famous trade name in our country, the definition and characteristics of awell-known firms, Outlines the necessity of special protection of well-known firms.The second part introduces the legal protection of well-known firms abroad, throughthe comparison of different countries(regions) of well-known legal protection of trade name,find conforms to our country, the experience can be used for reference. The third partthrough the famous trade name in our country legal protection legislation and theanalysis of the status quo, the legal protection of well-known firms in China to findthe flaws of the legislation, law enforcement and judicial, and in the reality ofwell-known firms constitute infringement. The fourth part is according to the front,and put forward to develop our country well-known firms protection speciallegislation, strengthen the administrative supervision, perfect the judicial reliefmeasures, perfect our country’s well-known firms legal protection system. |
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