Research Report Of Public Opinion Regulatory Situation And Strategy

With its free and open Internet, real-time interaction and huge amounts ofinformation gradually become people’s communication tools, as well as the carrier ofa variety of media. In recent years, with the rapid development of networkcommunication technology in our country, especially in China’s Internet populationgrowing, the Internet has become the masses to the normal form of expression, as aform of an effective social supervision, the role of growing, the main manifestation ofsocial public opinion base is the network. However, it is well known that the Internetis virtual, freedom, openness, timeliness and cross-border sexual characteristics,therefore, extremely easily occurred in the network of public opinion becomedistorted information, false news, sometimes will produce some rumors, unfavorableinfluence on the security and stability of the society., to say the Internet has nowbecome the information for the spread of a distribution center, and sometimes havethe effect of conduction, catalysis and detonated.Predict the future network in China, can make a conclusion that the future ofChina’s network, everyone is not looking, are likely to be subject-"subject" hererefers to the main body of network public opinion, that everyone is not absent, allhave the right to speak also are likely to speak.In this paper, based on objective facts, from the change of social mediacommunication carrier and analysis on two public opinion field is introduced,classifies the focus of public opinion and analysis, to evaluate the positive andnegative influences of new media, the law on the current situation and developmentof social public opinion statement and summary. The report since2012is analyzedemphatically the social public opinion of the new situation, new characteristics, newchanges and new trends, explored the mobile Internet, micro blog, micro letterflourishing under the background of new media, how to correct and scientificunderstanding of the current public opinion characteristics bring challenges to our party and government organs and impact, and based on this, advances some ideas andmethods. This article specifically, after the group born in the1990’s, moves towardsthe society become an important subject of public opinion, the article in the face ofthe dependence of the Internet, deep’s rights advocates a new generation, we mustaccordingly the concept of public governance from a mere control type to theconsultation work type transformation and development; Should be objectiveknowledge network of anti-corruption "report type diversity, complex causes, realname, and fast" four new features, further standardize the network anti-corruption andguide public opinion, control and avoid the arbitrariness of network anti-corruption,non-standard, and even entertainment tendency; On the Internet is plural form of"opinion leader" and its comments to strengthen control of attention and control; Attaches great importance to and focus on resolving the netizen complex negativeemotion, and attitude of the guide, highlight the social positive energy; Pay attentionto environmental protection, the people’s livelihood and other hot deal with publicopinion and guide public opinion. At the same time, from the experience of practicesums up the strategy of strengthen the management of public opinion, public opinioncrisis contingency plans and work mechanism, institutionalized to defuse the crisis;On the basis of advanced monitoring techniques and scientific concept to promote,early discovery, early solution actual problem, dissolve the realistic contradiction。According to the kind of in-depth analysis of the various characteristics and focus onthe emerging social media form and carrier, the carrier from the traditional publicopinion monitoring, to the emerging of new carriers such as micro blog， micro letter,strengthen the comprehensive monitoring found that strengthening early warningmechanism; The development of a network of Allies to build the united front; Canbuild up a combat Internet commentators and public opinion member of the team,effectively guide public opinion towards etc, and enhance communication aresummarized from actual combat skills and respond to public opinion in question. Through these strategies, methods and skills, our party and government organs relatedmanagers, to better grasp especially in public emergency public opinion crisis, we should be engaged in what kind of work, in order to in the shortest possible time withthe most rapid problem solving, restore social stability.