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University Students’ Party Construction Innovation Under The New Media Vision Research

Posted on:2015-10-06Degree:MasterType:Thesis
Country:ChinaCandidate:S Y BoFull Text:PDF
GTID:2296330431495282Subject:Chinese Communist Party
Abstract/Summary:PDF Full Text Request
Compared to the traditional media in the past,“new media” is a transmission form basedon digital technology of computer network, through the wireless network, satellite, actuarialscience and network transmission medium, by using digital television, computer and mobilephone terminals, to provide the service and the information to the masses. Because of thefeatures of high degree of digital in the mode of transmission, centralized interactive andstrong specialization, immediacy and personalized, the new media brings a new virtual lifestyle to the life of college students, also profoundly affects college students’ thought andbehavior, which has brought opportunities and challenges to party construction for collegestudents. How to innovate college students’ party construction in modern situation of theinformationization and the globalization along with the new media and how to cultivatequalified and reliable successors for the socialist modernization have become the importantvalue of research subject.Combined with the connotation and characteristics of the new media, to take theproblems of the college students’ party construction from the perspective of the new media asthe research object, to explore the characteristics of college students’ party construction workfrom the perspective of the new media, the analysis shows that what the new media age bringsto the college students’ party construction work: better situations that the environment is moreopen, the interaction between subject and object becomes more harmonious and effective, themethod is more flexible and so on. However, at the same time, the involvement of the newmedia also makes college students’ party construction face more problems in urgent need oftransformation such as the change of the environment, impact on content and method. Aimingat the opportunities and challenges faced by college students’ party construction under thenew media era, on the basis of the main reasons of deep insight into the problems of collegestudents’ party construction, this paper proposes to stick to the three principles, i.e. the leadingthought and content combined closely with the multivariate, the digital technology combinedclosely with humanistic care, traditional work combined closely with new media technology,in this way to innovate work philosophy, work content and methods, and innovationcountermeasures of safeguard mechanism and the working platform of college students’ partyconstruction from the perspective of the new media.
Keywords/Search Tags:new media, college students’ party construction, three-in-one principle
PDF Full Text Request
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