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Determination Of The Affiliate Marketing

Posted on:2015-12-22Degree:MasterType:Thesis
Country:ChinaCandidate:Y B LiFull Text:PDF
GTID:2296330431999267Subject:Law
Abstract/Summary:PDF Full Text Request
Abstract:Affiliate marketing is a new type of MLM marketing activity patterns in recent years, in order to avoid criminal prosecution officers taken. Joined the Corporation and joined the chain stores continued to contract between the two relationships. According to the contract, the company must provide a unique commercial privileges, plus training, assisting in the organization structure, management and commodity supply and marketing personnel; while stores are required to pay a relative compensation. MLM refers to the selling of goods, services and other business activities in the name, requiring participants to pay fees or purchase of goods and services obtained by adding qualifications and follow a certain sequence composition level, directly or indirectly, to the number of development staff as capitation or rebates based lure, coercion of others to participate in the continued development of the participants, obtaining by deception, disrupting economic activity behavior MLM social order. In the case of two competing, identified the following aspects should join MLM style. The main qualifications, many activities are no longer individuals to join MLM model, but in a more subtle pattern appears to join the company, and the companies, enterprises, the establishment of institutions to implement MLM crime as the main activity, still according to the general MLM offense. Subjective mens rea, usually reflected in high profits as bait, the use of false advertising and other means to defraud entrants to obtain eligibility for payment of fees, to obtain rebates, obviously intentional fraud. Objectively, the composition according to the order level and to develop as a rebate based on the number and obtain illegal profits, the feature is essentially different from the general to join MLM style business practices.Affiliate marketing as a new type of crime in the form of MLM, its specificity has confused than the average MLM and concealment on its model, in essence, to join Formula MLM is not different from the general MLM crime.
Keywords/Search Tags:Affiliate marketing style, the company mode, deliberate fraud, the head rebate
PDF Full Text Request
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