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On Government News Release Under The Unexpected Incident

Posted on:2015-09-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y X WangFull Text:PDF
GTID:2296330434965531Subject:Journalism
Abstract/Summary:PDF Full Text Request
As time goes by, the time of the We-Media comes,the authority press releasechannel fall from grace. Especially when the unexpected incident happens,officialand other channels had to seize the right to speak.However at that period,societyis very easy to swept by rumours,therefore at that time the government news releaseappear vital in particular.The government is also more and more care about theimportance of the press release,such as from central to local established the routinenews release mechanism,register account in the online social platforms.Yet,when the incident happens,some department of government choice to denial,when they face the media they till take negative coping,so that event frequentlyturns to the worst direction.Because lack of media literacy some officer also impactof government discourse influence.Only because of this,doing the research ongovernment emergency appear particularly important.The study of the subject is a practical topic,so the study based on caseanalysis,but still there has the reference theory,for instance communication theoryof Agenda Setting,Silent Vortex,are all helps figure out the communication elementon analysis the case during the research.Whether in the analysis of actual case or in the theory of reference use,thereare many new perspectives and practical method for the study of government pressrelease.In a market economy environment,between the media and government thecooperation looks like enhance,however media supervision looks more like darechallenge the government.In fact,when some un-controllable events happened,iftwo staying cooperation,its might turn to good results,and will allow the governmentto become a responsible one,the media became a conscience one as well.Moreimportantly,can let the audience grasp the truth,when they know the truth——aneffective way——to reduce unnecessary panic and overreaction.During the study,according to the typical incident nearly two years tohappen,chasing down the processing of government routine and emergency newsrelease mechanism,and interspersed mature news release plan.As a reference,andfinally have rules to follow.To ensure the government can maintain the credibilityunder the We-Media background.
Keywords/Search Tags:Emergency, Government Press Release, Guide Public-opinion
PDF Full Text Request
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