Research On The Grass-roots Government Response And Guidance Of Network Public Opinion

Xi Jinping, emphasize in the national conference on publicity and ideological work, it is necessary to work online media as the most important task, which is a new situation for the rapid development of the Internet and other new media, new challenges, new online media work deployment of new requirements. Internet worldwide in the rapid development of online media has been recognized after newspapers, radio, TV’s "fourth media." The Internet has changed the original ecological environment of social public opinion, network public opinion influence on political life order and social stability grow with each passing day. Some of the major events of network public opinion let people begin to realize the great role played by the network of social supervision. Meanwhile, if the network of public opinion emergencies are not handled properly, is likely to induce negative emotions of people, causing irregularities and excesses of the masses, and thus make a serious threat to social stability. Grassroots online media area is active and frequent network public opinion in this area, to deal with the complex network of public opinion, public opinion trends timely and accurate information, scientific guide online public opinion, is placed in front of the grass-roots government solved a major issue. Therefore, I choose to deal with this issue from the start and guide basic-level governments network public opinion. This paper consists of three parts, the first part includes the foreword and introduction. The foreword part mainly introduced the new situation of network public opinion base faced by the grass-roots government at first, that has become a problem, the current grass-roots governments have to face it. In the chapter of introduction,first introducing the research background of grass-roots government response and guide of internet public opinion, so that we are aware of the grass-roots government as the most basic administrative organization should pay more attention to the general public use of network to release and spread the network public opinion. Then,from two aspects of positive and negative to analyze the influence of network public opinion about grass-roots government management. That is, the network public opinion is not only conducive to the grass-roots government to collect information, understanding public opinion, promoting open government information, improve the credibility of the government, strengthen interaction, ease the public mood. But also including the negative impact about the authority and credibility of the grassroots government, the difficulty of handling crisis events, social harmony and stability. Finally, through the above analysis, we get the purpose and significance of the research of this paper, that is not only promoting the establishment of a complete set of network public opinion guiding mechanism, for the grass-roots government related staff to provide certain reference significance in the practical work, but also has important significance for the transformation of government functions, promoting people’s participation in politics, improve the credibility of the government, the maintenance of state power long period of stability and social stability. The second part is the case analysis of the grass-roots government response to public opinion. This paper separately from the network public opinion before the outbreak stage to strengthen public opinion monitoring work, improve the analysis ability of network public opinion, establish a sound early warning mechanism of network public opinion; and for the internet public opinion evolution stage actively use a variety of ways to guide public opinion in the network; and the initial network public opinion back down and disappearing stage of the demise of the follow up monitoring, tracking each department feedback, related staff work summary to analyze the positive measures taken in Handan city water pollution events in this specific case, the ultimate success of the guide of Internet public opinion, the elaboration of a complete set of the emergency mechanism of grass-roots government guidance of network public opinion. Then by summarizing the experience and enlightenment, and find problems existing in the boot process of water pollution incident in Handan City, summarizes the basic government to guide the problems commonly existing in network public opinion. The third part is based on the analysis of the two parts, separately from network public opinion guiding the principle, the network public opinion management organization establishment, the network public opinion before the outbreak of the prevention, early and timely capture of network public opinion, the network public opinion medium-term correctly guide, network public opinion later leveraging public opinion events to expand the positive propaganda, to enhance the credibility of the government and other aspects and puts forward some suggestions and countermeasures for the grass-roots government response and guide of Internet public opinion work.More and more successfully resolved the crisis in a classic case of public opinion, to tell us: In the face of unexpected negative information on network, just covering and removing have become the past. Enhance communication with users, the first time publish authoritative information, a positive response to the concerns of Internet users, the government should show us what they done and accept the supervision of all,are the secret of grass-roots government to resolve the crisis of network public opinion. This article through the literature material and case analysis,combined with Handan City, a classic case of pollution incidents guide public opinion, under the new media background, specific methods of basic-level government to guide network public opinion in detail. On the current there are some guidance significance for basic-level government and relevant staff in the reality of the work.