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Government Affairs Micro-Blog Credibility Research

Posted on:2015-08-10Degree:MasterType:Thesis
Country:ChinaCandidate:L LiFull Text:PDF
GTID:2296330464468153Subject:Public administration
Abstract/Summary:PDF Full Text Request
Government affairs micro-blogs are operated by government departments and their staff. They execute the service functions relating to government affairs and the people’s livelihood. Since the first appearance in 2010, Chinese government affairs micro-blogs have drawn the attention of the Chinese society of each layer and become an indispensable e-government service communication platform of public social services during the last five years. And the numbers of government affairs micro-blogs are increasing year by year.As members of the new media, government affairs micro-blogs have distinctive characteristics in authoritativeness, effectiveness and transparency. E-government weibos differ from general weibos as their operators are officials, their contents are government information and public communication, and their credibility influence range covers the whole society.Government affairs micro-blogs’public function is serving the government and the public. In order to establish trust between these two, they embodied the government functions:providing public services with new platform, promoting communication with new channels, and improving social management and "policy agenda" with new methods.Government affairs micro-blogs’credibility reflects the government’s credibility as they perform its working platform and present its image. Therefore they have the following characteristics:they can be an indicator of public confidence and a monitor of the government, but their formation can be changed quickly and easily.Based on the official data analysis providing by Sina, a few deficiencies are found in Guangxi government’s affairs micro-blog:lack of public participation and interaction, lack of credibility in certain area, lack of timely update and maintenance. These deficiencies root in low quantity in original content, low interaction rate, weak influence and regional authoritativeness insufficient. The key to empower Guangxi government affairs micro-blog’s overall credibility lies in improving its public responsibility awareness. It can be achieved by adopting weibo contents public friendly, directing public opinion correctly, providing topic discussions, encouraging public participation, standardizing and tailoring operation.
Keywords/Search Tags:Government affairs micro-blog, Credibility, The Guangxi government affairs micro-blog, Countermeasures
PDF Full Text Request
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