Xi’an, as an ancient city which has been the political, economic, cultural center of China, is praised as the famous city with long-history in the world, and the famous city with long-history and great-culture in China, the best destination for tourists in China. Its rich culture and fruitful historical heritage have made its tourism become the significant backbone for the economic development of Xi’an city. At the meantime of developing of tourism, Xi’an government has issued a series of policies to improve the public service of tourism. But, comparing to the cities that have the advanced public service of tourism in the home and abroad, Xi’an has been keeping in a period of under-development state. If the resources can be utilized in a various way, the best result will achieved by putting the least efforts.The paper has five parts. The first part is introduction, to make the statements of the reasons that choose Xi’an city as the study object, the significance of theory and practice, the reviews of literature from domestic and overseas, the research methods, as well as the innovation in this paper. The second parts is about the concept definition and theoretical connotation to definite the extent and concept of tourism, public service, public service of tourism. Also, the connotation of new-public service theory and its utilization in the paper has been explained. The third part is to put forward the problems in the public services of tourism in Xi’an. The paper has cataloged four problems of the public service of tourism in Xi’an based on the reality. The forth part is the analysis on the reasons that caused problems of the public service of tourism in Xi’an. The fifth part is about the strategies to solve the problems in the issue analyzed in last part. The paper put forward for strategies solve the problems of public service of tourism in Xi’an from four perspectives such as service concept, public-interest concept, people-oriented, and democratic concept.The paper insists on the principle that theory should be connected with practice tightly. The situation of public service of tourism in Xi’an has been noticed after the problems in public service have been concluded. Also, based on the theory of new of public service, the paper analyzed the reasons of the problems in the area of public service of tourism in Xi’an, and offered the solutions. Therefore, the development of public service of tourism in Xi’an will be improved, along with the development of the theory of new public service. Furthermore, it has a great significance to perfect the public service of tourism in Xi’an, and accelerate the speed of developing economic construction. |