The Study Of Social Mobilization Of Folk Public Welfare Organiaztion

From the organized mobilization to quasi organized mobilization to q uasi social mobilization and social mobilization. It reflects the gradually f ormed of civil society and the awakening of citizen consciousness. The p aper bases on the group dynamics theory and social capital theory and st udies a successful case that the outside system civil public welfare organi zation joined together Voluntary to take social mobilization. Serve as a ref erence for other similar folk public welfare organizations to take social m obilization. The study found that:First of all, social mobilization’s subject, object, target, environment a nd strategy constitute the basic elements of folk public welfare organizatio n social mobilization together, and present a certain amount of regularity and stability. The information strategy, market strategy, social networking s trategy and ethic policy are organic compositions of folk public welfare o rganization social mobilization. And interact with each strategy and comm on effect social mobilization.Second, the scientific organization management mode is determinatoin of folk public welfare organization’s social mobilization, The use of new media is an important means of folk public welfare organization social m obilization success, Organization’s social capital is a useful supplement fol k public welfare organization social mobilization success, The link of the market is an effective way of folk public welfare organization social mobi lization success.Finally, The legalization of folk public welfare organization social mo bilization of social, political, legal, administrative legalization constitute th e legal basis of social mobilization. Folk public welfare organization shoul d be on the basis of meet the social legal, political legal, Pursuit more A dministrative legalization and legal legalization.In the future, there will be more and more folk public welfare organi zation to take the way of social mobilization. The social mobilization hav e obvious difference with past patterns. Folk public welfare organization will make more efforts to obtain adequate social mobilization legitimacy. At the same time, we should realize the advantages and disadvantages of folk public welfare organization social mobilization, strengthen their own management, and optimize the social mobilization in response to a new f orm of change.