Research On Communication Problems Between Government And Enterprises In Development Zone Management

The rapid development of economic globalization, led the Chineseeconomy and the international economy. Since the reform and opening up,China’s economic development extraordinarily rapid. Informationexplosion of knowledge and information so that can not be ignored playsan important role in this globalized market economy. This economicenvironment is bound to the new demands of governance, the government mustchange the existing traditional management model, attention to managementand dissemination of information, and to ensure that the informationchannels in the transfer process smoother. This requires the governmentto study and how to adapt to the exact implementation of the developmentof the information society, how to achieve more effective communication,thus achieving the transition to a service-oriented government, which isone of the fundamental services to government is currently developing.This article is based on administrative communication theory, thegood communication within the development zone for enterprise relationsand development has an important impact significance. Chief executive information communication is a communication of information subject tothe interactive process, it occurs in all the administrative work.Effectiveness of administrative communication directly affect therealization of government functions. Good communication is the foundationand basis for the establishment of service-oriented development zone. Inorder to establish a good service-oriented development zones to attractenterprises to enter the investment required to provide a good investmentzone service environment for enterprise development zone government canreally do practical things. Innovation in order to achieve economicdevelopment zone within the zone of fresh vitality to maintain and enhancethe competitiveness Zone successfully transformed into service-orientedgovernment.In this paper, Taicang Port Development Zone, for example, throughthe current development status of Taicang Port Development Zonebackground data collection and collation, closely integratedcommunication network communication theory, several aspects ofcommunication, communication, communication process, etc. resolved ongovernment and enterprise communication problems in the current situationand the Taicang Port Development Zone will organize induction andadministrative communication theory analysis of the material closely.Through the analysis concluded between the government and enterprisecommunication found within the current Taicang Port Development Zone, theproblems, the main one, lack of proper communication mechanism;2, thelack of a more convenient, easy communication platform;3, the lack ofa more diverse communication;4, the lack of good communication andcultural foundation;5, there is communication between the government andenterprise zone with communication barriers.In concludes on the basis of the above-mentioned problems, lookingfor answers from administrative theory, proposed help to improve communication between government and enterprise zone measures suggestedare:1, strengthen the system of communication between government andenterprises, improve the communication mechanism. To make the concept ofinstitutionalized communication between government and enterprises, andfurther deepen reform Responsible organizations;2, clear channels ofcommunication, improve communication platform. Optimization ofcommunication networks, increasing the diversity and timeliness ofcommunication platforms such communication can get immediate feedback,which communicate with the main consensus.3, to further improve theservice-oriented government building. Government work is a manifestationof the public consciousness, we must strengthen the construction ofadministrative culture, enhance communication skills and ability tocommunicate between the government and enterprises.