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Governmental Crisis Management Of Public Relations In Large Scale Events

Posted on:2015-11-21Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2296330467460463Subject:Public administration
Abstract/Summary:PDF Full Text Request
With the continuous improvement of China’s national strength, Chinese government has made great efforts to build up China’s national image through large scale events to share Chinese culture with the world and to enlighten Chinese people to be confident in building up a prosperous future during the past30years after China’s reform and open-up to the world. The success of2011Asian Games held in Beijing brought a new China to Asian countries and the whole world. Besides, many other large-scale events have been held in China recently years, such as Olympic Games in Beijing, World Expo in Shanghai, Asian Games in Guangzhou and Summer Youth Olympic Games in Nanjing, etc. Thanks to the super events, Chinese civilization and Chinese culture are gradually known by the world, which plays an excellent role in the comprehensive improvement of China’s national strength. Any large scale event will not be successful without the joint efforts and coordination of the whole society, therefore such super large-scale events are usually sponsored by relevant functional unit of Chinese government. Since a large scale event may involve different government divisions and all walks of life, errors and mistakes in the process may results in a crisis. It is one of the significant topics on the government public relations to pre-estimate the possible crisis in large scale event, develop appropriate work plan for the accident which may occur to make the crisis PR management.This paper is to study and discuss the development status of the theory and practice of crisis PR management in governments of the developed countries though analyzing the relevant theories and methods based on the key concepts of crisis PR management in government for large scale events and then to elaborate the development status of crisis management of large-scale events in China after analyzing the actual cases and finally to put forward the opinions and suggestions. This paper is divided into six parts. It deals with the research background, significance, ideas and basic content in the part of Introduction to provide the research paths and preparation for the research. The second part relates to the basic concepts and theoretical description of crisis management in government for large scale events to provide the framework of theoretical analysis. In the third part, it deals with the risk identification and assessment, crisis stakeholders, crisis work plan, crisis PR communication, crisis PR assessment and the research on the theory and methods of crisis PR management in government in large’scale events. In the fourth part, it involves in the crisis management of the opening and closing ceremony of Guangzhou Asian games to study how crisis management in government in large scale events is developing in China. In the fifth part, it is about the feasible suggestions to improve the crisis management level for large scale events held in China through improvement in the crisis management mechanism, innovation of crisis management methodology. Finally it is the outlook for crisis PR management in government for large scale events held in China. Hopefully this paper is useful in increasing the crisis management of large scale events in China as one of the references for the development of theories and practice of crisis PR management in government for large scale events to be held in China.
Keywords/Search Tags:Large scale events, government management, crisis management, crisis PR
PDF Full Text Request
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