Public Relations Awareness Of The Use Of Ideological And Political Work

Public relations as a door has some ideas, activities, as a kind of modernmanagement thought and culture, in modern society, the conflicts of interestincreasingly competitive circumstances, the coordination and communication functionbetter, is very popular. Public relations consciousness as a reflection of the practice ofpublic relations in the brain, is the concept and thought of a unique, its performancefor image consciousness, consciousness of communication, coordination and mutualawareness consciousness.Ideological and political work is the lifeline of all economic work and other work.With the changes of the times, ideological and political work play a more practical,more important role. Change of Ideological and political work of the social bad,decadent ideas, and guide people to set up correct world outlook, outlook on life andvalues, explore the inherent potential, to promote the all-round development of people.Under the condition of market economy, there is all kinds of contradictions, conflictsbetween people, through the ideological and political work in communication,communication and coordination means can effectively alleviate this kind ofcontradiction. Innovation is the soul of a nation, in the field of Ideological andpolitical work if we can continue to innovate to meet the economic and socialdevelopment and the characteristics of the times the way, means, content and so on,not only can play its best function and effect, but also very easy for people to acceptand be affected.Public relations consciousness and ideological and political work in themethodology, there are many similarities. It has theoretical and practical meaning togreat the consciousness of public relations, image communication, coordination andmutual awareness awareness for ideological and political work. Through the study ofpublic relations consciousness, the consciousness of public relations into theideological and political work, actual effect can improve the ideological and politicalwork. For example, the consciousness of public relations image into a set ofIdeological and political work of image model; exchange method usingcommunication consciousness in Ideological and political work in the construction ofharmonious consciousness; applied to the harmonious environment of Ideological andpolitical work system and adhere to the mutual awareness throughout the process ofIdeological and political work. Through the consciousness of public relationsexperience, rich ideological and political work, improve its efficiency, maximize therole and influence of the ideological and political work. This paper studied the subject from the following four aspects:First, introduced the basic situation of public relations and the ideological andpolitical work. Firstly, based on the literature review, summarizes the present situationof public relations and the ideological and political work research home and abroad,based on analyzing the status, find out the weak point, put forward the research ofpublic relations and the significance of the ideological and political work; Secondly,referred to the research mentality and method; Finally, a simple description of thedifficulties and innovations of this thesis. Through summarizing the basic content,lays a foundation for the project.Second, the public relations related content. This paper firstly defines theconcept of public relations, produce, development and function; secondly describespublic relations of the four elements, namely, social organizations, the public,communication and coordination; finally, the consciousness of public relations, themain content and function concept, awareness of public relations of the introduction,leads to the theme of the thesis.Third, the integration of Ideological and political work and the consciousness ofpublic relations. Firstly, the connotation of Ideological and political work make ageneral description, affirming the important role of Ideological and political worksince ancient times has played as well as an indispensable position; Secondly, bycomparing the ideological and political work and public relations, discover therelationship between the two, which uses the correlation of Ideological and politicalwork and public relations to build the bridge, provide the starting point for the topic;Finally, from the consciousness of public relations and to study the ideological andpolitical work.Fourth, to explore the use of public relations consciousness raising theeffectiveness of Ideological and political work of the path. This part analyzes thecurrent situation of Ideological and political work from the consciousness of publicrelations based on aspect, based on the improvement of actual effect of Ideologicaland political work, improve the ideological and political work from the image andinfluence, expand channels of communication, coordination of the variouscontradictions and conflicts, to meet the object demand etc. to put forward a series ofcountermeasures.