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The Functional Organization And Its Optimization Of Virtual Community

Posted on:2015-04-21Degree:MasterType:Thesis
Country:ChinaCandidate:S Y QinFull Text:PDF
GTID:2296330467958729Subject:Administrative Management
Abstract/Summary:PDF Full Text Request
In recent years, the rapid development of Internet technology produces atremendous impact which not only promote the enhancement of social productivity,but also expand the space of human activities. It gives new meaning to our life.Needless to say, the network has changed our life and the whole world. Now, with thecontinuous development of economy and society, a variety of new social problemshave emerged. The social structure also produced profound differentiation. Socialheterogeneity, increasing inequality, social contradictions and conflicts also increasedsignificantly. While the population of Internet users expanding more quickly so thatpeople can get together to pose a great challenge for social management. Since thereform and opening up, a relatively autonomous civil society gradually revealed fromthe political sphere and the market economy. Under the guidance of "goodgovernance" concept, mobilizing the enthusiasm of social organization and giving fullplay to its role become the government’s choice.Internet-based network of community generated as an emerging societyorganization plays an increasingly important role in people’s lives. In the process ofparticipation in social management, virtual communities are showing their ownunique advantages and play an important role in policy formulation, coordination ofsocial relations, provision of public services, solving social problems, and many other aspects of social identity. However, it is undeniable that there are still some problemsduring the development of the virtual communities, these problems hindered furtherdevelopment of its social management functions, and even produced a series ofnegative effects. Therefore, how to create a good institutional environment,eliminating the drawbacks of the virtual community, and improving the efficiency ofsocial management have become very important issues.This paper sees virtual community from a social management perspective. Thevirtual community plays the dual role of subject and object in social management. It isnot only an object of social management but also an important organization involvedin social management. Virtual community makes contribution to social progress, theproblems that currently exist are caused due to the lack of its development. Itspositive feature has not been brought into full play, and the negative features have notbeen effectively controlled. Paper argues that a valid path of virtual communities toparticipate in social management is that based on the full respect for the law of virtualcommunities’ development, integrating the functions of virtual communitieseffectively. Optimization of the functional integration is an inevitable path.
Keywords/Search Tags:Virtual community, Social management, Virtual society, Functional organization
PDF Full Text Request
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