The Legal Protection Mechanisms Of Sound Trademark

As the development of the global economy, the research of intellectual propertybecomes more and more popular. Enterprise attaches importance to the function ofTrademark. Therefore, the classification of trademark becomes richer and richer: Traditionaltrademark such as word and figurative trademark；non-traditional trademark such as sound,scent, color and three-dimensional trademark. This situation both promotes the research oftrademark and brings difficulty of research.At the time when sound trademark is recognized by Chinese trademark law, this essaywants to give some research of sound trademark based on the previous research. In this essay,author will start from presenting the basic concept of sound trademark, explicitly put forwardthe definition, characters, and classification of sound trademark. In order to design Chinesesound trademark protect system, the essay does further research about the way to gaintrademark exclusive right、 register system of sound trademark and the requirement ofinfringement through comparative method. Moreover, when study the requirement ofinfringement of sound trademark, the essay pick the classic consumer test to guide into theresearch. Combine with the feature of sound trademark, the essay put forward the investigatesystem which should be applied in when consider the infringement of sound trademark.Overall speaking, the whole essay tries to improve Chinese sound trademark supportinglaw and policy and study through both present research and comparative method. As a kind ofnon-traditional trademark, more and more sound trademarks are used in commerce. Sincesound trademark has been written into Chinese trademark law, our government shouldoptimize the supporting policy to stimulate the development of sound trademark which willfinally promote our social economy to flourish.