Research On The Application Of International Rules In Cross-border Film Trade

There is no doubt that economic globalization is a hot word in today’s society, itlikes a tornado blowing every country, won’t pass a corner. However, it is the conceptof free trade hiding behind the economic globalization that promoting thedevelopment of economic globalization. For the traditional field of international trade,service trade or product trade, free trade between countries appears to be the commonconcept of each country, because free trade can make the integration of the globalfactors of production, and make resources get the sufficient configuration, and thenbring high economic benefits to each country. Even some special accidents happen,there are relatively perfect international rules to protect the rights of injured party,such as anti-dumping rules.However, with the change of society and the development of economy, theobject of international trade becomes unusually broad. Innovative culture mediummakes the cultural industry increasingly important in economic trade, and in thecultural trade, film trade is so important that we can not ignore. Because behind filmtrade is the game of economic interests and cultural strength between differentcountries, therefore, each country will use their own ways to change the pattern offilm trade. It is the wide domestic cultural policies and measures that bring manyinternational disputes about film trade, and this article will do the research on theapplication of international rules in cross-border film trade.Film trade has cultural factor and economic factor, so the international rulesrelated to the film trade is complicated, and among them WTO rules and <theConvention on the Protection and Promotion of the Diversity of CulturalExpressions> rules are very central. But these two rules system itself not only appearssome shortage in regulating film trade, and also has a number of applicable conflictsbetween each other. These problems not only reflect in theory level, but also in theactural WTO cases, and the root is the collision of free trade concept and culturaldiversity protection concept. In this article, I will try to explore the application of law in cross-border filmtrade through the methods of case analysis and literature research. However, therewill be some trouble no matter we use WTO rules or the Convention rules as theapplicable rules. At the end of the paper I will put forward to set up the coordinatingcommittee and to create program links between the Convention rules and the WTOrules to solve the problem.Publications and Audiovisual Products case between China and the United Statesis a typical WTO case that China participated. The case exposed many managementproblems existing in the process of film trade in our country, not only the licensingsystem and management needed to be improved, the perfect legal system in order toimprove the film industry also needed to be set up. We should learn film managementexperience from France and the United States positively and make efforts to ournational film industry.