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The Government Information Service Public Satisfaction Evaluation Research In The Network Public Opinion Environment

Posted on:2016-08-21Degree:MasterType:Thesis
Country:ChinaCandidate:S ZuoFull Text:PDF
GTID:2296330470460304Subject:Information Science
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With the rapid development of PC Internet and mobile Internet, network media has been acknowledged as the fourth media following newspapers, radio and television― the fourth media ‖,the network not only has become the display and barometer of social thoughts and ideas, and became the main channel about emotional catharsis, interest expression and the collision of ideas for netizen in different social class. It takes great challenge for the government to guide public opinion and embody social consensus. In recent years, The network hot issues, like Hunan Xiangtan― Maternal death medical disappearances‖, Shanxi Xian― Kindergarten virus spirit‖, Hong Kong, China― Illegal for events‖, not only brought some influence to the stability of the society, but also easy to make public opinion ecological gradually deviate from the normal track. Public satisfaction about information service of the government’s response to network public opinion has become a government ruling art and an essential part of the ruling ability, that use ―network public opinion‖ as the important reference index for the government public decision-making. Therefore, to improve the public to provide information service for the government’s response to network public opinion satisfaction is imminent, the fundamental starting point and ultimate goal is to provide the real, harmonious and high quality environment for public, public opinion and view have important practical significance for improving the information service ability about the government’s response to network public opinion.Currently, our country is undergoing shifting period, the interest contradiction at social groups has increasingly stand out. Since internet public opinion events occurred frequently, for the government’s administrative management caused serious impact, the understanding of the network public opinion and the government are right enough lack, when dealing with the internet public opinion events means a single, seriously affected the public information services to the government’s satisfaction and trust. Therefore, this paper, from the perspective of public satisfaction, study the information services ability of the government’s response to network public opinion, then construct public satisfaction index model and variables system for the government information service in the network public opinion environment. To resolve the problem about this evaluation index weight, we construct intelligent evaluation method based on rough set conditional information entropy for the government public information service satisfaction assessment, then carried on the empirical study and put forward corresponding countermeasures and suggestions for improve network public opinion environment public satisfaction. Specifically, the main research content of this article as the following aspects:First of all, this paper introduces the research background, purpose and significance about the government information service public satisfaction evaluation in the network public opinion environment. Through analyzing related literature at home and abroad, we determine the theoretical basis for public satisfaction about the government information service in the network public opinion environment. Then analyzes the connotation, characteristics, development status and laws of network public opinion, and suggests the network public opinion impacts on government information services, this paper also give a definition for the government information service connotation, the goal and expression form, which formed basic theory framework of this paper. Based on the theory of customer satisfaction, we determines the connotation of public satisfaction about the government information service in the network public opinion environment, and discusses formation mechanism of the public satisfaction about government information service in the network public opinion environment, also analyzes the factors that influence the public satisfaction about government information service in the network public opinion environment.Secondly, this article introduced customer satisfaction theory and rough set theory into public satisfaction evaluation about the government information service in the network public opinion environment, through reference its modeling ideas and methods, combined with the actual of the government information service in the network public opinion environment, with the selection of potential variables, causal hypotheses, the establishment of measurable variables, we set up public satisfaction index model and variables system about the government information service in the network public opinion environment, and comparison of the commonly used evaluation methods, analyzes on the advantages of the introduction of the rough set method. In consideration of the small sample data when analyze the public satisfaction evaluation about government information service in the network public opinion environment, we build a kind of intelligent, quantitative, hierarchical computation algorithm to obtain index weight, then based on the information entropy of rough set, realize reasonable public satisfaction evaluation analysis about the government information service in the network public opinion environment.Finally, this paper selected Chang Sha –Zhu Zhou-Xiang Tan 14 districts(counties) of Hunan province as the research object to carry out empirical research. Through the questionnaire survey and literature reading, we collect sample data and conduct a comprehensive analysis, then verify and analyze the public satisfaction index model about government information service in the network public opinion environment, also verify the public satisfaction evaluation decision algorithm about government information service in the network public opinion environment, the decision algorithm based on information entropy of rough sets. According to the evaluation results, this paper put forward some countermeasures and suggestions to improve public satisfaction about government information service in the network public opinion environment.
Keywords/Search Tags:Network public opinion, Government information services, The public’s satisfaction, Rough set theory, Conditional information entropy
PDF Full Text Request
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