Study On Operation Mode Of Cyber Charity Activity

In the 21 st century, mankind has entered the Information Age. With the increasing innovation of the Internet technology in China, as well as the constant expansion of network application areas, a great many of Chinese traditional industries are going on a path to the rapid development of the Internet transformation. The application of Internet technology not only realize the immediate information exchange, but also carry out resource integration significantly. The rise of the network society also open up a new platform of charity activities in our country. Under the promotion of the Internet, the network public philanthropy gradually spring up, and with the advantages of low cost, short cycle, no time/regional restriction and the broad participation, it played more efficient public benefits than the traditional public charity activities. Network charity activities is becoming a new momentum of the development of China’s public philanthropy.Based on dynamic mechanism, resource absorbing mechanism, interactive participation mechanism and supervision mechanism to build the analysis model of the existing network public charity activities operation mode, this article explores the running law of different mechanisms and the internal relations between them, thus learning the operation mode of network public charity activities. And cite an example of "Print·For Love" western public study assist of Kelsang Flower Education Aid in Qinghai, concludes from the case that there are imperfect aspects of its own construction, the lack of credibility and legitimacy identity such common problems in its operation mode. It also refines innovation performance and value reflecting in the case, such as collaborative network mobilization, interactive network resources integration and the universal type of network supervision.ThroughSWOTanalytic method, analysis of strengths, weaknesses, opportunities and threats of the case, finding out the common problems of network public charity activities. And by comparing England and America advanced experiences in operation of the network charity activities, from self-construction, foreign cooperation, universal participation and government guidance to think of improving operation mode of network public charity activities in our country.